Gyms
BJJ School Culture and Transformation Over Profit
Just outside Rochester, inside a buzzing sports complex full of soccer and lacrosse teams, sits a jiu-jitsu academy that quietly breaks the mold. Walk past the turf fields and into Shogun West BJJ, and you will see sharp branding, mountain imagery, clean mats, and parents sipping coffee along the wall. But under all of that, […]
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