Virtual Webinar

The Gymdesk Benchmark: How Martial Arts Gyms Really Run

You already suspect it: some of your revenue is walking out the door before you ever see a declined card. Some of your trials are quietly slipping away. Some of your members are drifting off long before they cancel.

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We spent months digging through real, observed data from 4,594 martial arts and combat-sports gyms to find out exactly where—and a few of the numbers surprised even us.

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On Aug 13, Gymdesk CEO Alex Cuevas is opening up the Benchmark Report live. Bring your own trial conversion rate, attendance patterns, and revenue per member, and benchmark your gym against the industry in real time.

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Every gym in this report is doing something by hand that the software was built to handle, and it never feels like an emergency until you see the number attached to it. Come find out what yours is.

Time
August 13, 2026 10:00 AM
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Organizer:
Hannah Clark
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What to Expect

You already suspect it

Some of your revenue is walking out the door before you ever see a declined card, some of your trials are quietly slipping away, and some of your members are drifting off long before they cancel.

On Aug 13, Gymdesk CEO Alex Cuevas opens up the 2026 Benchmark Report live, using real data from 4,594 martial arts gyms. Bring your own trial conversion rate, attendance patterns, and revenue per member, and benchmark your gym against the industry in real time.

Where your billing is actually leaking.

The average gym never collects about 8% of what it's owed—and
96% of that was never charged in the first place, not a declined card.

The 14-day trial window.

73% of real trials convert to paying members, and half of them decide within the
first 10 days. See what happens to the ones that don't.

Why attendance predicts who's about to quit.

Members who rarely show up cancel at about twice the rate of
your regulars—and it's a signal you can catch early.

The settings quietly costing you money.

More than four in 10 gyms still take attendance by hand, and over a
third have automatic payment retries switched off.

How your gym stacks up by size.

See where you land against gyms your size on revenue per member,
retention, and growth.

What a kids program really does to your numbers.

78% of gyms run one, and they carry more than double
the members of adults-only gyms—at the same price per head.

Hosts and Guests

Meet the Experts

Learn from experienced industry professionals who bring practical insights, real-world examples, and proven strategies to help gym owners run better businesses.

Hosts:

Alex Cuevas

Gymdesk

Alex leads Gymdesk, the software built for martial arts and combat-sports gyms, and talks with gym owners every week about what's actually working—and what's quietly not. He's hosting this session to walk through the Benchmark Report data live and help you see exactly where your gym stands against it.

Organizer

Have questions?

Have a question about this event? Reach out to
Hannah Clark
at
hannah.c@gymdesk.com
 for help with registration, event details, or follow-up resources.
Contact Organizer

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