The Gymdesk Benchmark: How Martial Arts Gyms Really Run
You already suspect it: some of your revenue is walking out the door before you ever see a declined card. Some of your trials are quietly slipping away. Some of your members are drifting off long before they cancel.
We spent months digging through real, observed data from 4,594 martial arts and combat-sports gyms to find out exactly where—and a few of the numbers surprised even us.
On Aug 13, Gymdesk CEO Alex Cuevas is opening up the Benchmark Report live. Bring your own trial conversion rate, attendance patterns, and revenue per member, and benchmark your gym against the industry in real time.
Every gym in this report is doing something by hand that the software was built to handle, and it never feels like an emergency until you see the number attached to it. Come find out what yours is.
Meet the Experts
Learn from experienced industry professionals who bring practical insights, real-world examples, and proven strategies to help gym owners run better businesses.
Alex Cuevas
Alex leads Gymdesk, the software built for martial arts and combat-sports gyms, and talks with gym owners every week about what's actually working—and what's quietly not. He's hosting this session to walk through the Benchmark Report data live and help you see exactly where your gym stands against it.
The average gym never collects about 8% of what it's owed—and 96% of that was never charged in the first place, not a declined card.
73% of real trials convert to paying members, and half of them decide within the first 10 days.
Members who rarely show up cancel at about twice the rate of your regulars.
More than four in 10 gyms still take attendance by hand, and over a third have automatic payment retries switched off.
Revenue per member, retention, and growth benchmarks by gym size.
78% of gyms run one, and they carry more than double the members of adults-only gyms—at the same price per head.
Missed it live?
Missed it live, or want the highlights again? Here's what the data showed, straight from 4,594 real gyms.
Downloadable Resources
All features are included in every plan—no tiers, no add-on fees for marketing, website, or your app, no per-staff fees. You only pay more as you grow.
Related Content
Explore more Gymdesk resources connected to this webinar topic, including articles, episodes, tools, and templates designed to help you keep improving your gym operations.
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