Building a Community-Driven Martial Arts Studio
.png)
Starring
.jpg)
Luke holds a black belt in Brazilian Jiu Jitsu and is a certified scientific wrestler with a background in catch wrestling. With a professional background in marketing, Luke brings both technical skill and a community-driven approach to his martial arts studio, emphasizing inclusivity and technique.
About Fit & Fight Gym
Founded in 2023, Forte Jiu Jitsu is located in Phoenix, Arizona. The gym offers training in Brazilian Jiu Jitsu, catch wrestling, and judo, with classes for competitors and hobbyists. Forte Jiu Jitsu regularly hosts women’s self-defense classes and community events. The space is designed for all experience levels and strongly focuses on technical skills and community building.
📍3055 W Indian School Rd, Phoenix, AZ 85017
📞 603-205-3274
Summary
In this episode, Alex Cuevas visits Forte Jiu Jitsu in Phoenix, Arizona, for an inside look at how owner and head instructor Luke Boston is building a community-driven martial arts studio. Luke shares his journey from a marketing professional to jiu jitsu black belt, explaining how he blends competition-level training with a welcoming environment.
He discusses the unique fusion of jiu jitsu, judo, and catch wrestling that defines Forte’s approach, and highlights efforts to foster inclusivity—such as keeping membership barriers low, promoting women’s classes, and prioritizing community over profit. Luke also talks about the studio’s evolution, from humble beginnings to a growing, diverse membership, and his ambitions to expand Forte into a full-fledged fight club and fitness facility.
Gymdesk plays a crucial role in managing the studio’s operations, helping Luke efficiently handle memberships, payments, and class check-ins, with customer support and flexible features that grow with the business. This episode is a testament to the power of passion, inclusivity, and the right tools in building an impactful martial arts community.
