The Secret to Building a Successful Jiu-Jitsu School
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Joe has over six years of experience in Jiu Jitsu, having started his journey at age 35 after a successful background in sports like ice hockey and endurance cycling. He also works in tech as a CTO and is currently studying at MIT, balancing his corporate career with his passion for martial arts.
About Fit & Fight Gym
Unlimited Jiu Jitsu, founded in Las Vegas in 2020, offers training programs for all ages. The gym provides both self-defense and competition-focused Brazilian Jiu-Jitsu, including traditional and no-gi classes. The facility is located on Water Street in Henderson and features an open layout and modern amenities. Unlimited Jiu Jitsu emphasizes family-friendly classes, with dedicated programs for kids, hobbyists, and competitors, and welcomes new members to experience its supportive community.
đź“Ť115 S Water St, Henderson, NV 89015
đź“ž 702-329-5123
Summary
In this episode, Joe Guarino, host and co-founder of Unlimited Jiu Jitsu in Las Vegas, shares the journey behind building a thriving jiu-jitsu school rooted in self-defense and competition. Joined by Gymdesk CEO Alex Cuevas, Joe discusses the importance of fostering a family-friendly, inclusive community where children as young as three can start training and everyone, from hobbyists to serious competitors, feels welcome.
Thir conversation covers the school’s unique culture, branding process, and the value of starting small while focusing on strong foundations. Joe emphasizes how crucial the right business tools are, highlighting Unlimited Jiu Jitsu’s use of Gymdesk software to streamline member management, automate marketing, support referral programs, and enhance the student experience with features like rank tracking and digital check-ins.
Ultimately, this episode offers valuable insights for anyone looking to build a successful jiu-jitsu academy, blending passion, smart operations, and community spirit.
