Andrew McDermott is a gym owner, Brazilian Jiu Jitsu brown belt, and digital marketer. He’s on a mission to build premier, high-stakes grappling tournaments, world-class academies, and a championship team of high-level athletes.
Expertise
Brazilian Jiu-Jitsu
Gym management
Martial arts
Gym marketing
BJJ curriculum
Martial arts
Latest from
Andrew
How to Prepare Students Mentally, Not Just Physically, for Belt Tests
How to Build a Referral Program for Your BJJ Gym (Without Making It Weird)
BJJ Email Marketing That Works: Convert More Trials, Keep More Students, Win Back Drop-Offs
Why Is BJJ Expensive? What You’re Really Paying For (And How to Compare Academies)
How Much to Pay a BJJ Instructor: Rates, Structures & What It Actually Costs Your Gym
15 Kids BJJ Games That Actually Teach Jiu-Jitsu (With Setup Instructions)
BJJ Social Media Marketing: Platform-Specific Strategies That Convert Students
How to Start a BJJ Academy: The Complete Operational Playbook for 2026
The Complete Guide to BJJ Purple Belt Requirements (For Owners and Students)
.webp)
.webp)
