Gym Owner Statistics: The State of Gyms, Member Trends, and Usage Data
Mindblown: a blog about philosophy.
-
Build a Brand that Transcends Logos & Names
Our hero today is Evina Del Pizzo, a personal trainer and co-founder of Built Strong Strength Club. In this episode, Evina walks us through her journey of creating a fantastic brand, then losing it and having to rebuild that brand again from scratch. She impacts the importance of the brand experience, not just the sound…
-
Save up to 20 Hours a Week on Fitness Business Work with ChatGPT
Our hero today is Donna McGeorge, world-renowned productivity expert and proponent of ChatGPT as a productivity tool for fitness professionals. In this episode, Donna dives into the best ways to get the most out of ChatGPT to make your life as a gym operator way, way easier. She also delves into the possible downsides and…
-
How to Make Social Media Marketing Work for Gyms & Sports Clubs
Our hero today is Tyler Webb, a social media marketing specialist, and the other half. of the Uncle Charlie Agency with Jake Kranz from episode 34. In this episode, Tyler reveals how to conceptualize your audience on social media and how to speak to them. Then he breaks down the social network platforms that work…
-
4 Step Process to Handle ANY Member Complaint in your Gym
Our hero today is Hank Ebeling, a long time gym owner and a service expert. In this episode, he reveals to us his 4 step process for dealing with any customer complaint. Communication can sometimes get heated between staff and members, and both you and your employees need to know how to manage that productively.…
-
Enhance Your Gym Member Experience with Body Scanners
Our hero today is Cameron Haines, founder of Mobile Body Scans. Understanding your body fat to muscle ration is really important to know if your workout programs are successful. DEXA scans are too expensive and too infrequent, and the stuff you can buy off Amazon is too inaccurate. In this installment, Cameron unpacks how gyms…
-
An Employer Brand Gets Your Fit Biz the right Employees
Our hero today is Richard Hadden, renowned author of “Contented Cows Give Better Milk” — a book about how to get better work out of your employees by treating them right. Employee retention is important, especially in fitness, and replacing employees is very expensive. In this installment of Gym Heroes, Richard tells us how to…
-
Use Facebook Groups to Develop Fitness Leads into Clients
Our hero today is Sara Frenza, an online fitness coach and owner of Sara Frenza Fitness and Nutrition. In this episode, Sara talks us through how she does lead generation for her fitness business, most notably how she uses her Facebook group to develop leads into new clients. She walks us through how to run…
-
5 Marketing Channels to Build a Fitness Empire w/ Matt Kafora
Our hero today is Matt Kofora, a serial entrepreneur and fitness industry veteran. Matt started as a trainer, moved into gym ownership and now runs a chain of orange theory gyms. He’s created success on every side of the fitness business. So he knows what to do, but perhaps more importantly, what not to do.…
-
How to Host Successful Fitness Retreats & Events
Our hero today is Lauren George, trainer of thousands of instructors and launcher of the Clemson fitness company, the FitBiz club, PulsePoint bar, and LG fitness virtual studio. She’s also the program director of pumped up strength and the musicality method, co creator of bar above and adjunct faculty for kinesiology at Mississippi state university.…
-
How Gym Owners Can Craft an Irresistible New Year’s Offer
You have a huge opportunity in the New Year, and you wan’t to capitalize on it. But unless you craft a captivating New Year’s offer, you’ll miss the boat. In the ultra-competitive fitness industry, seizing the New Year opportunity is essential to the sustained growth of any gym. This article explores the strategies and tactics…
Got any book recommendations?
EN (English)
JA (日本語)
