Gym Management Software Built for Owners Who'd Rather Be Teaching

Founded in 2016, Gymdesk helps more than 3,000 gym owners worldwide spend less time on admin and more time on the mat. Our team is made up of martial arts students, former gym owners, and technology professionals who get it — chasing payments, going through papers, spending Sundays on billing.

Unlike legacy software, Gymdesk is simple enough to use every day—between classes, not just at your desk.

Point of Sale dashboard showing total revenue $4,296.10, cost-of-goods $890.00, net profit $3,835.80, profit bar chart by month, item value, taxes and fees, discounts, refunds, and detailed product revenue table for White Fuji Uniform and Blue Fuji Uniform.

Headquartered in the USA with a global team

Gymdesk is headquartered in Austin, Texas but our team spans the globe from the United States to Japan, England and beyond. This international presence helps us better understand and support gym owners worldwide, ensuring our platform meets the needs of gym owners everywhere.

Man wearing glasses and a white martial arts gi with a red collar and logo, against a dark background.
Alex Cuevas
CEO

Alex is an accomplished executive leader with a proven track record of driving revenue growth and delivering exceptional customer satisfaction. With extensive experience in sales, customer success, and strategic planning, Alex has held key executive positions at leading companies such as GoSite, Planet DDS, Legwork, Kaseya, and Yodle.

A lifelong martial artist, Alex holds a black belt in Tae Kwon Do and actively trains in Brazilian Jiu-Jitsu and Judo, embracing a "white belt mentality"—always learning, adapting, and improving. This mindset extends to Alex’s leadership approach, fostering curiosity, resilience, and a deep commitment to solving real-world challenges for business owners through technology.

David Stanley
VP, Engineering

David Stanley is an engineering leader who loves building great teams and solving tough technical problems. He’s led organizations of all sizes — from fast-moving start-ups to large enterprises — and has worked across AI/ML, infrastructure, product engineering, and reliability. David has a knack for scaling teams, improving how they work, and helping people connect their day-to-day work to the bigger picture. He’s guided groups through major growth, platform rebuilds, and key security and reliability milestones. Above all, David cares about creating healthy, effective teams and building software that genuinely makes life easier for the people who use it.

Smiling bald man with light stubble wearing a white shirt and black blazer against a plain background.
Itay Gabay
VP of Partnerships and Strategic Growth

With a proven track record in sales and business development, Itay is driven to accelerate growth and forge strategic partnerships in the sport and fitness industry. His keen insight into client needs enables him to implement innovative solutions that generate tangible results for gym owners and fitness professionals. As a thought leader, Itay is dedicated to advancing Gymdesk’s mission of optimizing gym management and empowering fitness businesses worldwide. Outside of work, he remains focused on personal growth, having trained for and competed in triathlons since 1998.

Federico Sarcina
VP of Finance

Federico brings a background in private equity and B2B SaaS operations to Gymdesk. Before joining, he was VP of Finance at Sendlane (acquired by Privy) and spent several years as a growth investor at Five Elms Capital, where he helped scale software companies from early traction to market leadership. He's focused on financial planning, unit economics, and operational efficiency. Outside of work, Federico enjoys spending time outdoors with his wife and two kids.

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Jay Wilson
Vice President of Customer Success

Jay’s approach blends 15 years of serving enterprise, mid-market & SMB customers across all stages of go-to-market, including Sales, Marketing, & Customer Success. This includes experience at VC, PE & publicly backed companies and being a part of multiple acquisitions. His passion for the impact that small and mid-sized businesses can have on a community drives him to develop teams that can support our customers in reaching their ambitions. Outside of work, he finds joy in coaching (both career coaching & soccer) and investing in community driven businesses.

Smiling man with dark hair and beard wearing a navy blue button-up shirt against a white background.
Brian Lastovich
Vice President of Marketing

Brian Lastovich is a growth-focused marketing leader with expertise in demand generation, brand positioning, and revenue acceleration for fast-growing SaaS companies. Before joining Gymdesk, he led marketing initiatives at Kustomer (acquired by Meta), Gorgias, and ActiveCampaign, driving pipeline growth through SEO, paid acquisition, content marketing, and brand marketing. At Gymdesk, Brian is focused on expanding brand awareness, improving demand, and ensuring gym owners find the best software to grow their business. Outside of work, he co-founded the Northridge Basketball Feeder Program and coaches youth basketball.

Smiling man with short blond hair wearing a blue jacket standing in front of hexagonal basalt rock formations.
Kevin Lawrence
Vice President of Product

Kevin believes in helping gym owners focus on what they love most by eliminating the administrative burden that pulls them away from their passion. He believes in developing a product organization that deeply understands customer pain points, moves fast with ruthless prioritization, and builds solutions that truly solve problems rather than just adding features.

Prior to Gymdesk, Kevin spent 10+ years leading product teams at B2B SaaS organizations, spanning bootstrap startups, VC unicorns, and public tech companies. A fitness junkie himself, Kevin spends his personal time between weightlifting, yoga, and aerial, giving him genuine empathy for the communities Gymdesk serves.

2016
Launched
3000+
Gyms and
Martial Arts schools
34
Countries
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Our Customers

Over a thousand gyms and martial arts schools use Gymdesk to manage and grow their business.