Podcasts

Interviews with gym owners, fitness marketers and industry insiders about how to build a better fitness business.

Gyms

How to Serve Middle-Aged Women in the Fitness Industry

Our hero today is Kim Lipe, a professional fitness model and trainer who specializes in helping middle-aged women get strong, lose weight, and stay young. This is a big mark it that gyms and studios should be serving but it does require a few special considerations to serve well. In this episode, Kim reveals both […]

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