Gym Owner Statistics: The State of Gyms, Member Trends, and Usage Data
Mindblown: a blog about philosophy.
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How to Serve Middle-Aged Women in the Fitness Industry
Our hero today is Kim Lipe, a professional fitness model and trainer who specializes in helping middle-aged women get strong, lose weight, and stay young. This is a big mark it that gyms and studios should be serving but it does require a few special considerations to serve well. In this episode, Kim reveals both…
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Expert Sales & Marketing Strategies to Grow Your Gym
Our hero today is Mike Arce, Founder & CEO of LoudRumor, an agency that helps gyms grow exponentially. In this episode, Mike reveals some of the wisdom he’s acquired from helping hundreds and hundreds of gyms over the last several years. Mike covers the pillars of gym growth, expert selling and preselling techniques, managing customer…
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Drive More Leads to Your Gym Website
You refresh the analytics report for the 11th time in the last ten minutes. Nothing. You go out for a 5 minute walk and come back. Click. Lead Count: 0 You’d bang your head against the computer if you could. Your website has been up for months, but it hasn’t driven you new leads the…
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How to Lead Your Gym Through Hard Times (& Become More Adaptable)
Our hero today is Ben Ludwig, head of growth at CrosspointNow Network and Subject Matter Expert in Sales for Fitness Revolution. He also sits on Advisory Board for the International Strength Training Organization and consults for the F45 Training franchise. In this episode, Ben reveals the management secrets that help you adapt your business to…
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Why You Should Build an Email List for Your Fitness Business
Our hero today is Cory Hiben, an email marketing specialist and host of the Health Hustle Podcast out of Austin, Texas. In this episode, he demonstrates why you should 100% still be building an email list for your local fitness business even today. He then reveals how to grow that email list by offering fantastic…
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When Should You Change Martial Arts Software?
You’re beating your head against the wall and wondering why you need so much ibuprofen. The attendance tracker is down, the billing system glitched, and when you finally get ten seconds to try and fix something, your martial arts management software is so difficult to navigate that you end up spend 3x as long on…
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Focus on these Key Bookkeeping Metrics for Fast Gym Growth
Our hero today is Andrea Hovel, co-owner of healthier bookkeeping and an expert in accounting for fitness businesses. In this episode, she demystifies concepts like cash flow, profit, and loss, and reveals to us what financial metrics we should all be looking at to understand our fitness business’s financial health. If you’ve ever felt like…
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Fitness Sales Success with the “Selling Staircase” Method
Our hero today is Nikki Rausch, CEO and founder of Sales Maven, an organization dedicated to helping individuals improve their sales processes and results. With over 25 years of sales experience and a deep understanding of neurolinguistic programming (NLP), Nikki specializes in teaching others how to engage in sales conversations that are both effective and…
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Content Marketing to Grow Your Sports Club w/ Jake Kranz
Our hero today is Jake Krantz, a marketer and co founder of the Uncle Charlie Agency, who works with sports clubs to grow their memberships among other businesses. In this episode, Jake reveals how to use sports marketing techniques and content creation to market small local sports academies effectively. Most importantly, he shares his framework…
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This Martial Arts School went from $6,000 to $40,000 each Month in Recurring Revenue
Our hero today is Adam Lodhi, founder of Dojo Launch and a lifelong martial artist himself. Dojo Launch has really strong case studies. In this episode, Adam Lodhi unpacks his methodology for consistently and reliably growing your martial arts programs through Facebook ads, simple offers, quick inquiry responses, and high quality content. Secondly, he drives…
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