How You Can Use Content Marketing to Grow Your Sports Club w/ Jake Kranz

Josh: Our hero today is Jake Krantz, a marketer and co founder of the Uncle Charlie Agency, who works with sports clubs to grow their memberships among other businesses. In this episode, Jake reveals how to use sports marketing techniques and content creation to market small local sports academies effectively.

Most importantly, he shares his framework and roadmap for moving from step one to success [00:01:00] with marketing. Without further ado, Jake Krantz.

All right. Welcome to the Gym Heroes podcast. Jacob, if you could tell us about your background in business and marketing so that we kind of know what we’re listening to here, that would be awesome.

Jake Kranz: Sure. Yeah. So name’s Jay Krantz. I run a sports marketing agency called Uncle Charlie. And I started it a handful of years ago when I was in college at the University of Minnesota.

We, we started in sports working with a MLB partner league called the American Association, which is a professional baseball league that isn’t affiliated. So it’s not. Triple A or double A baseball, but it’s still professional baseball and anybody that lives in, in Minnesota would recognize the St.

Paul Saints. There’s four different MLB partner leagues and a lot of baseball throughout the rest of the United States. So we, we started working with. [00:02:00] Baseball and then we started working with another hockey league and a handful of other sports teams. And then more recently, we’ve actually started to get into the brick and mortar space, which is, I think a lot of the reason why I’m here today to talk to your audience about that.

And we started working with a couple of training facilities. Up here in the Twin Cities to help them with, with their content and help them grow their brands in, in the markets that they’re in. So I think that, that, that gives a, a rough rough outline of who I am and, and why I’m here, I suppose.

Excellent.

Josh: Yeah, Gymdesk. We’ve worked with a few. Well, we have a few, we have a few sports clubs that use our software. So it’s definitely something we’re interested in. And I know that marketing for small businesses is different. And then marketing for like a national business or a national brand.

So you talked about creating content. That’s what we’re really going to be getting in today. And [00:03:00] so I’m wondering if, and of course I know the answer to this question, but for the sake of the listener, who’s unsure, can a business like a local sports club really produce good content that drive results? Is that something that a local business can do rather than like a famous YouTuber?

Jake Kranz: Yeah, well, yes. Obviously. So, so, so, yes. And I think it’s really important to understand what you’re trying to get out of it. Right. So success in social can can play out in a lot of different ways. Right. So you can you can be successful by driving more people into your facility, which is great. That’s a great outcome.

Theoretically, that brings in more revenue. You can be successful by. Increasing the credibility of your brands which subsequently will drive more people into your facility through another marketing channel that you’re utilizing, you can be successful by utilizing your social content [00:04:00] as a member benefit in a way.

So with 1 of the facilities that we work with, they have a member base of about 1500 athletes, and they’re all youth hockey players. And so those, those individuals it’s, it’s a, it’s a lot more structured than a standard gym would be in that they have programming in, in the summertime, especially they have programming five days a week for all their members.

And their, their social content is less so focused about bringing in new members into their gym, and it’s more so focused about the retention of their existing ones and making them feel like they’re a part of a community that is exceptional, first of all, trains them really, really well and is a place where they feel like they belong.

So that would be another way to, to approach social. and win on social, in my opinion, for one of these more local based [00:05:00] businesses. And so it all really depends on what you’re hoping to get out of it, but. Regardless, like if you have a, have a goal, one of the ones I listed or something otherwise, like you, you’ll absolutely be able to accomplish it and crush it through social.

Josh: Yes. You talk about your goal. You have a process that I, that you gave me some notes about that I want to get into. So what’s the, what’s the framework for this? I want to get into the nitty gritty of how, like even a. A local sports club, a small business like that without, you know, I guess, presumably without huge media resources, how do they consistently produce content that works for them, whether that’s enhancing membership, more of like, I guess, a retention play in business terms.

Or in and or attracting new members.

Jake Kranz: Sure. Yeah. Happy to talk through the framework. We, we use it for pretty much every project that, that we’re working on, whether it be for, for social media or like a, a digital ad campaign or [00:06:00] otherwise. It’s just really a good framework for, for goal setting.

And it’s, it’s tailored specifically in this case to social. We, we really had to… Write it all out and. Put some structure to it in the last couple of weeks, even because we were, we were presenting a similar framework to USA triathlons project podium. And that is like, it’s essentially the developmental program for USA triathlon, which is the national team for, for triathletes.

And so we sat down with them and talk them through this framework, because a lot of their earning potential as an individual comes through their personal brand. And so for them, we, we talk them through this framework and the same framework applies to a company or individual or a media company immediate property, whoever really wants to use it.

And so the first thing that, that we had talked about, Josh is setting that goal. So it’s just a [00:07:00] soul searching exercise for, for you to sit down and say, Hey, like, okay, what, what is the thing that I’m really trying to accomplish out of this? Do I want to make more money? Do I want to communicate what we’re doing better and share our story better to position ourselves in the market?

Do I want this to be a member benefit? Like what, what am I trying to do out of all of this? And what, what, what, what, what’s going to be a really good outcome. For this and then based on that goal, figuring out how you’re going to position yourself against it. So that again can play out a lot of different ways.

And that’s that’s why this is a framework. But you need to figure out what your unique perspective is. So there’s there’s a lot of different gyms. In the United States, there’s probably hundreds of them just in Minnesota alone. And so the ones that exceed are the ones that know how to position themselves well, and know how to clearly communicate the, the, the things that they do that are, are different and, and display [00:08:00] those in a way.

On social that clearly communicates those things as well. And so for the hockey training company, as an example, they are really, really good at training. So the core of what they do is the first thing that they want to communicate. The second thing, which I think is a unique differentiating factor for them is the culture that they have.

And so what they’ve done is they have started to. create content around first of all, the training, but secondarily, and I think more importantly, the culture in the community that, that surrounds what they do. And that’s because their primary goal is a retention play. Like they want to make people feel like they’re a part of this community.

And so the one piece of their positioning is the fact that they want it to be more community based. And so when you figure out how you want to position yourself, you have to start thinking out, thinking about like. Okay, what what what’s the medium here that I want to want to fall into? And so really, there’s there’s a handful of mediums that you [00:09:00] can jump into writing, talking.

So audio and then visual. So so photos and videos and it’s those are the four broad buckets that you have the option to. To choose from so some people might be more inclined to write blogs, and that’s that’s a very okay way to win. Some people might be more inclined to create TikTok content. That’s very okay to way to win to other people might enjoy the audio format like what we’re doing here, Josh and being on their own podcast or going on as a guest to other people’s podcasts.

That’s a totally okay. Way to win as well. You just need to figure out like what is going to be most comfortable for you because you need to set this up to be sustainable for yourself. And if you don’t enjoy doing it, assuming that it’s an independent operator that probably has a lot on their plate, then you’re probably just not going to do it at all.

And it’s just not going to be a sustainable solution to the problem that you’re trying to [00:10:00] solve. And so once you figure out that medium you need to jump into figuring out what channel works best for you. So if it, if it is video, if it’s short form video, jump into, jump into TikTok, probably if it is writing, maybe write your own blog or be a contributor on another blog or a local media publication that you can be a part of.

If it’s audio, just start your own podcast or, or be on, be on somebody else’s podcast, as I mentioned. And then from there. You need to figure out the format of your content. So there’s a lot of things that are, that are going into this, but the, the, the cascading effect of all of this will eventually lead to you accomplishing what your goal is.

So on the format side of things, I’d, I’d recommend keeping this really, really simple. Once you figured out the, the medium and the channel that you’re going to use. Just look at what other people are doing and then write down a list or just create a list of hyperlinks that you have in a spreadsheet or a Google document that you can reference and say, [00:11:00] okay, I’ve got these four or five really cool different concepts that I know other people are doing and I know are working really, really well for them.

What can I do to put my own unique spin on those and place it into my positioning? In order for it to work really, really well for me and in order to help me achieve my goal for the people that aren’t natural born content creators, I found it to be really helpful to utilize the success of others to identify potential content opportunities for ourselves or for for yourself.

And so I would just really go through and find whoever you’re following or find people. In your niche by going on Instagram and searching like, I don’t know, gym or training content and things like that. So you’ll figure out like what things are performing really, really well. And you’ll figure out how you can put your own unique spin on it.

And then the next step of the game is just. Creating [00:12:00] the content. There’s a lot of tools in place that will support you in creating the content regardless of what you’re doing for an independent gym operator, you can do pretty much everything from this little thing right here called an iPhone.

And, and if you want to start to level it up from there, you can, you can certainly. Move over to something as clunky as a computer to start making your content, but you can, you can do all of the writing, all of the audio all of the video editing content on your iPhone through apps like CapCut or through the Instagram app or through the TikTok app natively.

There’s all, all types of different ways that you can create these individual little things. And if you have a good example to pull from, it’s a lot easier to recreate something. And put your own little spin on it than it is to create something completely original, right? And then the last part, which is I think the hardest [00:13:00] part is staying consistent with it.

So this, this, this plays out differently for everybody, but some people want to have an accountability buddy. Some people like to identify small wins for themselves. I mean, it’s, it’s the same thing as working out or lifting weights. The hardest part is just staying consistent and being a part of the grinds day in and day out and continuing to train, even when you’re hitting plateaus, even when you’re taking steps backwards in, in your one rep maxes.

And you just have to figure out a way to show up every single day. And then 12 months from now, 24 months from now, 36 months from now, you’ll be able to look up and say, Holy crap, like we did a ton of stuff here and. My business is huge, like it is three X in the last two, two months alone. Like I don’t even know what to do with myself now.

So yeah, I’d say that that’s probably the hardest part, but in general, like that, that framework has been what we’ve used the last three or [00:14:00] four years to work through all of our, all of our content. So it’s setting a goal, figuring out your positioning, identifying the medium you want to use. Figuring out what channel you want to use based on that medium, and then figuring out a short list of formats that you can create based on some examples that are in the space and then going out and creating the content.

Josh: Awesome. So how much, how much does production quality matter? Do you, do you need an expensive setup? No,

Jake Kranz: I don’t think so. So, so there is A spectrum, right? So, so you can get, you can get a lot out of, out of an iPhone and you can do really, really well just using an iPhone. And then you can get a little bit more out of a, a really inexpensive DSLR camera.

So Canon and all the other camera companies, they, they all sell like a entry level content creator camera with a kit lens. And you can get [00:15:00] that for just under like a thousand bucks. And you can have all the resources that you need for just under 1, 000 for all of your, really all of your video and photo content needs.

And you can start layering things on as you go. Like, like if you look at a Netflix docu series like Drive to Survive, that F1 docu series, incredible for the sport. Very, very expensive to create. And most gym owners, there’s no way that they’re going to be able to invest. tens of millions of dollars into a Netflix docuseries.

So, so there is obviously that spectrum of which things can fall on, but you can do so much as I mentioned with, with your iPhone. And even if you just have like a, a little tripod that you can stick your phone on as you talk with your, your, your members, or as, as you’re doing your own training yourself that that’s a very good way to, to get started in creating the content.

Josh: Cool. Yeah, I know that people have something in their mind [00:16:00] about what good quality content is supposed to look like and they’re thinking of like a just highly produced YouTube show. But like you said, there’s a spectrum and there’s lots of really great content. This is just somebody with a good quality iPhone camera.

Talking to the camera in a reasonably well writ room. There’s no other frills beyond that. It’s not actually that hard. People, I think, create something bigger in their minds than what… They actually need to do.

Jake Kranz: Yeah. In order to get, I mean, for just getting started that’s, that’s the big thing, but you can, you can certainly stack things on as you go.

If you, if you think, if you think about the biggest accounts on TikTok right now, or the biggest brands on Instagram, the first things that probably pop into your mind are individuals and more often than not. A lot of their content is just shot on their iPhone, like they’ll just have an idea and they’ll take 15 minutes to sit down and record it.

And it’s all just, just done on their iPhone. [00:17:00] And so using that as just the, the biggest proof of concepts, the biggest content creators and media personalities in the world now. Are oftentimes just utilizing an iPhone to create their content. Absolutely.

Josh: So what, are there any other resources they need to put into it?

Maybe a team behind it? Or can just one person do it? How should… How should somebody who’s never done this before? How should they approach it up

Jake Kranz: front? Yeah, I think ideally if you do have a team, that’s awesome. But I think I’m also understanding that a lot of people just don’t have the capacity to have a team.

Like, it’d be great if you could just hire a marketing person on your, your staff full time to have them. document and capture content and create content for you 24 7, 365. But in a lot of cases, that’s just not, not the reality of the situation. And so it is, I think a lot of times just about being scrappy [00:18:00] and doing what you can in order to document instead of create.

And so one thing that we’ve, we’ve done a lot with. With dark horse, they have three or four different facilities here in the twin cities, and they’re all running at the same time every single day. And so it’s impossible for us to be at all of them all at the same time. And it would be impossible for them to have an individual marketing person.

Allocated to each of the three or four different campuses that they have within the twin studies. And so a couple of different formats that we’ve done have allowed us to be pretty hands off in the actual content capture process and have allowed us to focus more on, like, the cutting down and editing process.

And so what I mean by that is, like, we’ve used things like, like an iPhone on a harness, like, well, you can, you can buy it really cheap harness off of Amazon for like 20, 30 bucks and stick your iPhone on it. [00:19:00] And then that camera records what’s happening in real time. And you can, you can, you can capture the conversation that a coach is having with an athlete or somebody that in this, in this case, somebody that’s training on ice or in a gym and in a, in a similar way, like.

You can stick a camera on the player and do the inverse, or you can set a camera up on a tripod within the facility and for a lot of the gyms that you guys work with, my guess is that a lot of their workouts are going to be static, so they’re going to be in a squat rack and or they’re going to be, they’re going to be on a bench.

And so all you have to do is set up a camera that can capture that like 15 foot window. And hit record, and that’s it, like that’s all you need to do. So, so you’ve completely removed the need for a body to be there to hit record and hold the camera. And now all I have to do is focus on cutting down the content at the end of the day.

And then if you want to take that, that process off your plate altogether, [00:20:00] One, you can, you can go out into your community and try to find a freelancer. My guess is that a lot of the, the… A lot of gyms out there, they probably have somebody that’s pretty good at content that trains at the gym. If you can’t find anybody in that way finding somebody on like Fiverr or Upwork is actually an okay solution.

Like, they’re, they’re, they’re managing a very, very small process. All they have to do is take the clip and edit it down. And if you have a framework or an example of a piece of content that they can just replicate. So like Alex Ramazi as an example, a lot of people know him in the gym and fitness space.

And so if you just say, Hey, like, could you edit down this video to look exactly like what one of his videos would look like? They can do that and they’ll, they’ll do it for really, really, really, really cheap. So like you could probably have them cut down five to 10 videos a week and it’d be maybe a hundred bucks a week.

So super inexpensive and oftentimes really high [00:21:00] ROI activity right there. So you can, you can pretty much run the entire process. by yourself for 100 bucks a week with the support of somebody from a freelance website like Fiverr, Upwork.

Josh: Yeah. And that I mean, that is pretty inexpensive for that sort of work.

Years ago, it probably would have been a lot more expensive. So I know that some really, really small business owners or wanna try and do everything in like themselves in house. But you have to let go at some point. If you want to get results, you have to spend a little money. And that’s really not that much money to spend, neither is a thousand dollars on.

Something that can give you pretty high quality content. That’s just not that much money to spend on equipment like that. So be willing to do it. That’s what I’m trying to

Jake Kranz: say. It’s hard to argue with that. So it is really hard to argue with that.

Josh: So when, let’s, let’s say that somebody has, they, they’ve put the work in, they’ve set their goals, they have a positioning, they have medium, they have a channel.

They’ve put these things together. [00:22:00] They know where they’re gonna be putting videos and, and, but maybe it’s not performing the way they want to. When, when should they decide on making a change to, to some of that planning? Or, or should they?

Jake Kranz: Yeah. Well first look at your goal, right? So is your goal short term revenue for, for your, your business?

If you’re using like organic social media content for that, you might want to reconsider your strategy or you might want to reconsider your goal. That’s, it’s more of a long term play. But let’s, let’s assume that the goal is short term revenue and you’re creating a little bit of content to essentially run paid ads against and get more people to come into your gym.

If it’s, if it’s not working within like a month or two and you’re not seeing any revenue coming from it, you get, you got to change something. So either the. The Facebook ad platform has completely stopped working overnight, [00:23:00] which that is probably not the case. Or there’s something wrong within your process.

So it’s either the content that you had been capturing. A good way to work around that is go on. A bigger gyms. Facebook account. You can look at you click on page transparency. You can see all of the ads that a bigger gym might be running on any given day of the week. So you can look at their ads and see what they’re running.

You can see how long they’ve been running them. And then based on the ones that they’ve been running for a while, you can probably guess that those are the ones that are performing really, really well. And so, as I was saying before, like, Find a good example and then try to try to emulate that, but with your own unique little spin on it.

So, so yeah, you might want to change the content. You might want to change the copy so that the words that are within the advertisement and how you’re trying to. Persuade somebody to give you their information or, or sign up for a membership at your gym. And you might want to, to change, like, what your call to action is.

[00:24:00] So maybe right now you have it set up where all they have to do is just submit their contact information to get more. Maybe that’s not enough. Like, maybe you need to give them something in order to get access to their data. So maybe it’s like a, a month long membership or 60 days free. At your gym or to get access to their information and you utilize that as a loss leader to get people into your organization and stick around for a long time.

So just using that goal as an example, I think if it’s not working within a couple of months, it’s not Facebook. That’s the problem. A lot of people have made a lot of money off of Facebook, especially gyms. And so you need to change, you need to change something on your end. And, and the cool thing is you can, you can run tests on all the different variables at the same time.

So you could, you could theoretically set up the same ad with three different copies, so three, three different, like. Words that you have on, on the advertisement and three [00:25:00] different call to actions and run all those at the same time. And you’ll see which one is performing better, which one is giving, giving people or having people submit their contact information more frequently.

And then you can just put more money into that thing and take all the money out of the other things.

Josh: Interesting. So not, not all of this is just, we’re not just putting, we’re not just putting out organic content. We are using ads to help amplify the reach and we are doing some more direct. Marketing tactics with this, through this content, right?

We’re not just putting content out there and gaining awareness. We are also trying to gain contact information. Is that accurate? Yeah. Well,

Jake Kranz: you can do both. So again, again, it really just depends on, on what your goal is and then also what your budget is like a lot of, a lot of companies likely won’t have a, a budget where they can, they can invest into both organic content and this, this paid content.

So. In a perfect world, you’re [00:26:00] able to do both and you’re able to do both really, really well. I understand the reality of the situation is you can likely only do one and do it pretty good. And so just, just identify the path that you want to take. And if you’re trying to generate revenue really, really quickly, the Facebook ad platform is probably the best place to start.

If you’re trying to have it be a little bit of a slower burn, but Get a much more engaged audience that you can sell more to in the long term. You’ll probably want to go the organic route. And if you want both then you’ll probably want to do both at the same time.

Josh: So what, what’s the roadmap from roadmap for moving from zero? Nothing, no production to all the way through to 60. What’s our, what’s our, I guess our, our broad overview of.

Jake Kranz: Sure. I mean, so let’s, let’s, first of all, let’s, let’s start [00:27:00] with zero and let’s identify together here, Josh, like what, what would be, what would be that 60?

In the, in the example for for you guys, like what would be a case study for a company that is just massive, massive 800 pound gorilla that. Nobody can mess with from like the content side of things

Josh: and HubSpot definitely comes to mind for that because they’re breaking pulling in millions and millions in revenue from their content, but their content is also like Establishing them.

It’s like a platform That establishes them as like a thought leader within the whole inbound marketing CRM lead generation sphere.

Jake Kranz: Is there, is there a gym that you think is a, is a good example?

Josh: I mean, Alex Hormozy is a good example of that. I can’t think of his actual gym brand. I know that he’s built a ton of them through gym launch in, in recent years.

And that he’s built a [00:28:00] lot out of it. But I know that, like orange fitness is big. They got they put out a lot of advertising CrossFit is probably the most famous the most ubiquitous in terms of putting out content I mean you could even think of the CrossFit games as almost like a very Broad visible content marketing play almost for because a lot of people that don’t do CrossFit still watch

Jake Kranz: Yeah.

Okay. Yeah. I mean, let’s, let’s, let’s start let’s start and build backwards into that. So CrossFit is a, is a unique case because a lot of their revenue actually comes from the licensing of their brands to the CrossFit gyms. So they’re, they’re, they’re a fun, a fun company to. Just talk about in general.

And I know they, they got into some issues probably two and a half years ago with the founder got a little bit of trouble. And the, the, the CrossFit brand was, was tarnished a little bit. But I [00:29:00] think that regardless, there’s still a pretty good example on like what, what you can do to start small and then, and then grow from there.

Like, like CrossFit did not start as a, a, a giant media company that had these. Huge events and has millions and millions of dollars pumped into production value for their events and millions of dollars worth of sponsorship revenue that’s coming in. They actually, I don’t actually really know how how CrossFit initially got started, but to use the, the, the original example we were talking about with, with Dark Horse, like they started as a, a one man show.

And it started with somebody that was a goalie coach that was coaching a handful of goalies. And from there, they started coaching a handful more goalies and then some more and more and more goalies. And they got to the point where they’re like, Oh, man, there’s so many goalies that I can’t even. Coach all of them by myself.

I [00:30:00] need to bring on somebody else to help me coach these goalies. And in the early days, getting that first probably 10 to 15 clients, if you will, or members will likely come from just a Hand to hand combat and talking with a bunch of people and trying to convince them to train with you or have them be your coach and just being really scrappy to do those first people.

And at some point, you’ll get to the marketing world where you’re able to start to leverage these platforms to do all of that hand to hand combat for you. And so for, for a brand that is getting to that initial point of, of content being an important piece of the pie for them, it’s really important just to start small the, the, I think that a lot of people get wrapped up in a guy like, like Gary Vaynerchuk, who is incredible or a guy like Alex Ramazi, who is incredible and both in their, in [00:31:00] their own rights.

And they make so much content. But like Alex is an example, he’s, he’s dumping probably 200 grand a month into his content creation system. And most people, most brands just won’t have the budget to invest over a million dollars a year or over 2 million a year to create content. And so what a lot of people don’t know is like a guy like Alex Ramazi will have started.

Just on one channel. So Twitter in his case, and then he just spent a lot of time there and figured out how to make really really great content there and Eventually one day decided hey I think it’s time for me to open up the world here and get on to Instagram or get on to Facebook and then so we started to Move over to that platform and because he already had a big audience In one place Twitter as an example.

He was able to a little bit More easily create [00:32:00] a fan of followers on Facebook because there’s a little bit of overlap from Twitter, but not a not not a one to one overlap. And so he was able to pull all of his Twitter fans that are also on Facebook into his audience there. And also grow his audience because there’s a lot of new people on Facebook that have never seen him before.

And then he got to the point where he was like, all right, well, this content on Facebook and Instagram is working really, really well. Maybe it’s time we spent some more time on TikTok and creating stuff for that. And starting to recycle all these things. And so they’re working together and then he’s got a point where he’s like, okay, we’re doing really, really well with this short form stuff.

Maybe it’s time for us to start investing into some longer form content. So he started creating his own podcast and writing books and doing things of that nature to further establish his brands and further open up revenue generating opportunities for himself. And so the important things here are.

Starting small, picking [00:33:00] one, maybe two channels to get started in, and then over time just gradually adding on to each of those things. So eventually you’ll get to a point where all these things are able to work cohesively together. And you’re able to just utilize TikTok in order to create content for Instagram and utilize Instagram in order to create some content for, for Twitter.

But at the same time, you’re going to realize these platforms are all completely different. And if you’re getting to a point where you have to worry about all the platforms being completely different, you’re probably at a point where you’re, you’re, you’re already hiring somebody to do all this stuff anyways.

And you likely won’t need to worry about it. But as I said, start small and just build it over time. It’s just like, just like lifting, like you can’t go, I couldn’t go in there and. Deadlift 600 pounds today but this is not realistic, but if I wanted to, I could go in there and deadlift, I don’t know, maybe 300 pounds today.

And then I if I stayed in there for the next four years, I could probably get up to 600. If I really committed to [00:34:00] deadlifting every two days or every, every few days it’d probably end up only being once or twice a week, but you get to pick.

Josh: Yeah, deadlifts expend a lot of energy and need a lot of recovery, but I thought of another good example is starting strength.

I think the actual story of them supports what you’ve said, because Starting Strength, I mean, Mark Rippetoe, he’s kind of a maverick in the industry. And so he had a little bit of clout before that. But the Starting Strength brand didn’t really exist anywhere. So what they did is when they started the Starting Strength brand, is they just started putting out these YouTube videos and writing articles.

And then over time, they blew up. And it wasn’t until… But it wasn’t until later that they actually started creating real franchises. So they’re nowhere near as big as CrossFit. They’re way more exclusive and they’re way pickier. But they are growing and they are like a really like a solvent business model.

So, yeah, [00:35:00] that, that’s an example of where the content actually allowed them to grow. The content was there first and it helped facilitate their growth rather than. You know, then getting big and then having the resources to put into marketing.

Jake Kranz: Yeah. I mean, I think the other important thing is like, we, there, there are so many different business models out there.

And you don’t need to be the biggest gym in the world. Like it might, maybe it’s okay. If you just make a few hundred grand a year as a gym owner and you don’t, you don’t have to work 52 weeks out of the year, maybe you get two or three weeks of vacation or four weeks of vacation. You can do whatever you, whatever you want with that time.

Or maybe, maybe you do want to. Become one of the biggest gyms in the world, like there, there’s so many different levels of like, first of all, what do you want as an operator of your facility? What, what, what, what all is out there? And, and then the the [00:36:00] last thing is just figuring out how do you get to the exact exact point?

Like, I don’t think I would like a world where I’d have to oversee a thousand different locations as a, as a franchise or for a gym, but. Maybe that’s, that, that, that is interesting to somebody else.

Josh: Absolutely. Sweet. Well, that’s definitely something to keep in mind. You don’t have to be the biggest gym around in order to be fulfilled to run and run a successful business and make, you know, a decent, a decent living.

But yeah, man, that’s awesome, dude. This is really, really, really, really helpful information. Where can people find you and reach out with questions? They want, maybe they want to partner with your agency.

Jake Kranz: Sure. Yeah, I’m in I’m, I have old man tendencies. So I’ve got an old soul. So I use LinkedIn quite a bit.

So it’s just, just my name, Jake Kranz, and you should, you should hopefully be able to find that if you. Look up Jay Kranz and Uncle Charlie but our, our, our agency is called Uncle Charlie. So probably the best place to see our work and learn about what we do is just UncleCharlie. [00:37:00] co. So co online.

Josh: Awesome, man. Thank you for coming on, dude. I hope actually we can maybe do this again sometime.

Jake Kranz: Yeah, for sure.