Martial Arts

Freemium Marketing: The Secret to Sky High Conversion Rates for New Jiu Jitsu Memberships

Sometimes giving your services away for free makes you more money. This sounds absurd, and it gets more absurd, but I promise it will make sense. We’re going to do something that martial artists never do: borrow business ideas from other industries. In his seminal 2006 paper on software business models, trailblazer Jarid Lukin reveals […]