Steve Theunissen

Gyms

How to Create Gym Membership Plans for Growth & Retention

Having months of stagnant sign-ups, Mia – owner of a boutique fitness studio in San Francisco – decided to try something different. Instead of rolling with her rigid, one-size-fits-all monthly plan, she added three new tiers — one option let members pay as they go; the annual “Founders” package offered extra perks; a mid-tier plan was […]

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