Modern Gym Management Software

Headquartered in the USA with a global team

Gymdesk is headquartered in Austin, Texas but our team spans the globe from the United States to Japan, England and beyond. This international presence helps us better understand and support gym owners worldwide, ensuring our platform meets the needs of gym owners everywhere.

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  Alex Cuevas

  CEO

  Alex is an accomplished executive leader with a proven track record of driving revenue growth and delivering exceptional customer satisfaction. With extensive experience in sales, customer success, and strategic planning, Alex has held key executive positions at leading companies such as GoSite, Planet DDS, Legwork, Kaseya, and Yodle.

  A lifelong martial artist, Alex holds a black belt in Tae Kwon Do and actively trains in Brazilian Jiu-Jitsu and Judo, embracing a "white belt mentality"—always learning, adapting, and improving. This mindset extends to Alex’s leadership approach, fostering curiosity, resilience, and a deep commitment to solving real-world challenges for business owners through technology.

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  Eran Galperin

  Founder, CPO

  Eran is a tech entrepreneur and software developer. He's been building web-based products and companies for over 15 years, and has been training in Brazilian Jiu-Jitsu since 2007 (received his black belt in 2019). He now combines his passion for martial arts with his experience in software development and user experience design to provide gym management solutions with Gymdesk.

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  Niall Richardson

  CTO

  Niall has been building software for the sports and fitness industry since 2007. As CTO at Gymdesk, he works closely with the product and engineering teams, directing our technical strategy and ensuring that Gymdesk remains at the cutting-edge of the industry. Outside of work, he enjoys MTB and rowing to keep fit, and regularly contributes to open-source projects.

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  Itay Gabay

  VP of Sales and Business Development

  With a proven track record in sales and business development, Itay is driven to accelerate growth and forge strategic partnerships in the sport and fitness industry. His keen insight into client needs enables him to implement innovative solutions that generate tangible results for gym owners and fitness professionals. As a thought leader, Itay is dedicated to advancing Gymdesk’s mission of optimizing gym management and empowering fitness businesses worldwide. Outside of work, he remains focused on personal growth, having trained for and competed in triathlons since 1998.

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  Stephanie Negro

  Director of Finance

  Stephanie has more than 15 years of experience in finance and accounting, with a strong track record of driving financial performance and profitability. She began her career at major corporations like General Motors and Rolls Royce. After a short break to focus on raising her children, she reentered the workforce in a leadership role at Playvox, a previous SaaS company in the Five Elms portfolio. During her three-plus years there, she oversaw forecasting, reporting, budgeting, and played a key role in the successful diligence and acquisition process during their sale in the summer of 2024. Outside of her professional life, she enjoys Orangetheory classes, spending time outdoors, and cherishing moments with her two teenagers—whenever they’ll allow it!

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  Jay Wilson

  Vice President of Customer Success

  Jay’s approach blends 15 years of serving enterprise, mid-market & SMB customers across all stages of go-to-market, including Sales, Marketing, & Customer Success. This includes experience at VC, PE & publicly backed companies and being a part of multiple acquisitions. His passion for the impact that small and mid-sized businesses can have on a community drives him to develop teams that can support our customers in reaching their ambitions. Outside of work, he finds joy in coaching (both career coaching & soccer) and investing in community driven businesses.

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  Brian Lastovich

  Vice President of Marketing

  Brian Lastovich is a growth-focused marketing leader with expertise in demand generation, brand positioning, and revenue acceleration for fast-growing SaaS companies. Before joining Gymdesk, he led marketing initiatives at Kustomer (acquired by Meta), Gorgias, and ActiveCampaign, driving pipeline growth through SEO, paid acquisition, content marketing, and brand marketing. At Gymdesk, Brian is focused on expanding brand awareness, improving demand, and ensuring gym owners find the best software to grow their business. Outside of work, he co-founded the Northridge Basketball Feeder Program and coaches youth basketball.