Gym CRM Software: A Side-by-Side Comparison

Despite facing numerous challenges, such as pandemics and the looming threats of recession, the fitness industry has managed to defy the odds and continue its remarkable growth. 

Currently valued at over $87 billion, this industry will experience a staggering growth rate of 171.75% over the next five years, reaching a market value of nearly $435 billion, according to a report by Zippia.

Operating a fitness business can be a highly profitable venture. However, with the fierce competition in the market, gym owners must find effective ways to differentiate themselves. 

One such strategy is to prioritize the efficient management of customer relationships, and this is precisely where gym CRM software plays a crucial role.

In this article, we will evaluate and compare the five best gym management software you can start using today. 

Let’s begin!

Our Parameters for Choosing the Best Gym CRM Software

Let’s outline the key parameters we used to select the best gym CRM software you can employ for your business.

1. Features and functionality: The gym member management software you use should have all the essential features a gym owner needs to manage their fitness business effectively, including membership management, payment processing, class scheduling, reporting and analytics, and marketing features. 
2. Security: Any fitness business software should be secure and protect sensitive data from unauthorized access, misuse, and fraud. 
3. Ease of use: Gym CRM software should be easy to navigate, even for people who are not tech-savvy. It should have a simple interface that allows fitness professionals to perform their tasks quickly and easily.
4. Cost-effectiveness: The best management software should provide value for money, with transparent pricing affordable for fitness business owners. It should allow users to choose only the required features and pay accordingly.
5. Customer support: Paid software for fitness businesses should have excellent customer support that responds promptly to queries and efficiently solves any problems that may arise. 
6. Pricing: The software pricing should be transparent, with no hidden costs. The solution should also offer different pricing plans to suit the needs and budgets of business owners.
7. Integration with third-party tools: The gym CRM software should integrate with other apps gym owners use, like payment gateways to act as gym point-of-sale software, email marketing, and accounting software. 
8. Mobile access: Many gym managers use smartphones or tablets to manage their businesses, so the software should be accessible on mobile devices. It should have a mobile app or a responsive design that allows users to perform administrative tasks on the go.
9. Reputation: The gym CRM software should have a good reputation in the industry, with positive reviews from existing users. 

These criteria will help you invest wisely in trusted and reliable gym CRM software to unlock the full potential of your fitness business.

Top Gym CRM Software for Fitness Businesses

The following gym CRM software empowers you to effectively manage your gym operations and nurture strong customer relationships.

1. Gymdesk

Gymdesk is industry-leading gym management software you can use regardless of the size or complexity of your operation. 

It is a comprehensive solution for gyms, martial arts schools, yoga studios, and other fitness businesses that want to get serious about managing or growing their businesses.

Gymdesk has various advanced features that help you streamline customer relationship management, track payments, monitor client attendance, use a POS system and supercharge your marketing efforts.

Our solution is highly customizable and scalable. Whether you’re a small boutique gym or a multi-location fitness empire, Gymdesk has you covered.

Start a 30-day free trial to access our platform.

User rating

Gymdesk scores 4.8 out of 5 on Capterra, based on 105 reviews.

CRM feature description

• Membership management: Gymdesk revolutionizes how you handle membership management by replacing traditional paperwork with digital records. You can improve efficiency by completing sign-ups and waivers online or via desktop computer, tablet or smartphone, eliminating manual data entry. You can retrieve and view member data on any device with internet access. 
• Billing software: We provide flexible payment options, including on-demand, scheduled, and recurring payments. Automated email notifications for members help resolve billing issues, and in-depth reports track your income. Our solution supports Stripe, Square and Authorize.net.
• Gym member attendance tracking: Gymdesk allows members to check in at the front desk or with their mobile devices. Detailed reports provide insights on attendance and demographics, including daily, weekly, and monthly data. You can stay informed and actively support your members’ journey to success.
• Marketing tools: We provide gym marketing software to help you acquire, track and nurture leads, boost your membership list through email and SMS automation, and inform members of current promotions or events. You can also create a referral rewards program or grow your online presence with our website builder.

To learn more about Gymdesk CRM, read our article on how we built the best CRM for martial arts schools.

Start a 30-day free trial to see Gymdesk in action.

Other notable features

You can easily create an online store, manage inventory, accept credit cards or cash payments, and export sales data with our POS system. Gymdesk simplifies your bookkeeping and helps you increase income.

With our gym reporting software, you can get a detailed overview of your business performance, track monthly revenue and yearly projections, receive notifications on member personal training progress, billing, and memberships and track acquisition, retention and churn rate.

Finally, with Gymdesk, you can improve member experience by providing easy online booking, automatic calendar invitations and booking reminders. It also helps you automatically capture leads and add critical information to the marketing suite.

Integrations

Thanks to the integration with Zapier, you can connect Gymdesk with over 5,000 other apps, including Slack, Mailchimp, Facebook Leads Ads, and more. 

You can also integrate with payment services such as Stripe, Square, and Authorize and process payments securely.

Customer support

If you have questions about Gymdesk, you can reach us via email or live chat or read our comprehensive documentation.

Pricing

Gymdesk offers flexible packages starting at $75 per month for the basic plan and going up to $200 per month for the premium plan. You can find all details on our Pricing page.

Pros

• Easy-to-use interface
• Advanced skills tracking
• Customizable workout plans
• Assessing personal trainers
• Online and mobile platform
• Marketing and communication tools
• Excellent customer support

Cons

• Limited integrations

Elevate the member experience and grow your fitness business with ease.

Start a 30-day free trial now.

2. Glofox

Image source: CompareCamp

Glofox is a popular gym and martial arts management software designed to help streamline operations for gyms, fitness studios, yoga studios, dance studios, pilates studios, and martial arts studios. 

User rating

Glofox has a rating of 4.5 out of 5 on Capterra, based on 265 reviews.

CRM feature description

• Member management: You can track member information, manage memberships, and process payments through the gym billing software functionality. 
• Lead management: You can monitor leads, follow up with potential customers, and convert them into paying members. 
• Email marketing: You can send promotional emails, newsletters, and other communication to their members.

Other notable features

Glofox has strong automation capabilities to create personalized workflows to handle leads and increase conversions. 

Glofox provides various options to engage and communicate with potential leads, including custom forms and integrations with Facebook and Instagram to boost your marketing strategies.

Integrations

Glofox integrates with various third-party tools, including payment gateways like Stripe and PayPal, email marketing tools like Mailchimp and Constant Contact, and accounting software like Xero and QuickBooks.

Customer support

Glofox has a good support team you can reach through phone, email, and chat. 

Pricing

Glofox does not have publicly available pricing plans. You should contact the sales team to get a quote. 

Pros

• Modern and intuitive fitness management software
• Prompt and responsive customer support team 
• Great reporting and analytics features

Cons

• No transparent pricing plan available
• Limited member management options for those who require more advanced features

3. GymSales

Image source: Capterra

GymSales is another gym sales and CRM tool that provides a comprehensive solution to manage leads, automate sales processes, track membership activity, automate marketing campaigns, and monitor performance. 

User rating

GymSales has a rating of 4.4 out of 5 on Capterra based on 5 reviews.

CRM feature description

• Lead management: You can efficiently manage leads and capture information using various sources such as website forms, referrals, and social media platforms. GymSales stores all the lead information in one place, allowing you to assign leads to specific team members and set reminders for follow-up actions. 
• Sales automation: GymSales streamlines the sales process by automating repetitive tasks, such as sending follow-up emails, making phone calls, and scheduling appointments. It also provides a phone dialer integrated with the CRM, allowing your team to make calls from within the platform.
• Membership management: It allows you to manage your memberships within the CRM, including payment processing, cancellations, and upgrades. You can track member activity and engagement, identifying and targeting members needing extra attention.

Other notable features

• Marketing automation: You can create and automate email campaigns, SMS messages, and social media posts with GymSales to nurture leads and engage members. You can also segment your audience based on various criteria, such as activity level, interests, and location. 
• Reporting: GymSales provides a range of reports and analytics to track key performance indicators (KPIs) and monitor the health of your business. You can view metrics such as lead conversion rate, sales pipeline velocity, and member retention. 

Integrations

GymSales integrates with various third-party tools, including Zapier, Google Sheets, and ASF payment solutions.

Customer support

GymSales provides customer support through a responsive team in several countries, available through phone and email. 

Pricing

GymSales does not have publicly available pricing. You can request a demo and quote.

Pros

• User-friendly UI design that is easy to navigate
• Automated lead management for more efficient and effective follow-ups
• Strong KPI dashboards

Cons

• Limited reporting functionality
• No transparent pricing
• No mobile app
• Limited customization options compared to other software alternatives

4. TeamUp

Image source: Capterra

TeamUp is a popular gym management tool that provides gym owners and fitness centers a platform to manage customer data, waivers, payments, classes or events registration, and online booking. 

The system strongly focuses on providing a positive membership experience for families and groups, offering tools to manage schedules, group payments, and discounts.

User rating

TeamUp has a rating of 4.8 out of 5 on Capterra, based on 325 reviews.

CRM feature description

• Gym member management: TeamUp allows gym owners to set up recurring memberships, which can be processed automatically on specific dates. Clients can choose from various membership options and levels, making it easy to find the one that suits their needs best. 
• Class scheduling: You can schedule and publish classes on your website or social media channels. Clients can then book their spots in advance, and businesses can track their attendance to understand class popularity and demand better.  
• Analytics: The platform delivers detailed analytics and reporting tools to track KPIs such as new member data, class popularity, and frequent customer insights.

Other notable features

TeamUp offers a user-friendly mobile application that caters to the needs of fitness businesses and their members. 

Gym owners, personal trainers and staff can manage their schedule, classes, and members from anywhere. 

Clients can also benefit from the TeamUp mobile app by booking and managing their lessons directly from their mobile devices.

Integrations

TeamUp integrates with Zapier allowing you to connect with thousands of other apps, including Mailchimp, Google Sheets, Slack, and others.

Customer support

TeamUp offers customer support via email and phone. They also have an exhaustive Help Center with articles and tutorials to help users navigate the platform.

Pricing

The pricing scales with your business. You can access all features regardless of your chosen pricing level. For example, you can pay from $99/month for 0-100 clients to $309/month for 600+ clients.

Pros

• Simplified appointment scheduling
• Great mobile app
• Responsive customer support

Cons

• Limited customization options
• Expensive pricing for higher member tiers

5. Virtuagym

Image source: G2

Virtuagym is another gym management software that offers many essential CRM features such as scheduling, billing, member management, and reporting. 

It also provides advanced features for an additional cost, including customized mobile apps and a video platform for sharing workout sessions.

You can read our comprehensive Virtuagym review for more information.

User rating

Virtuagym scores 3.8 out of 5 on Capterra, based on reviews from 220 users.

CRM feature description

• Member management: Virtuagym helps you customize the membership process and automate up to 20 tasks, resulting in time savings and fewer errors for staff and members.
• Class scheduling: It provides gym class booking for members, while your staff can manage and monitor bookings.
• Payment processing: Set up automated billing and manage recurring payments. Virtuagym accepts payments from over ten providers and banks, giving members various payment options.

Other notable features

Virtuagym offers some advanced features in its more expensive plans, including

• A custom mobile app
• PRO+ content membership for marketing tasks such as creating communities and running promotions
• A specialized video platform

Integrations

Virtuagym offers a variety of third-party integrations, including tools like Mailchimp, Zapier, and Intercom. It integrates with major payment gateways like Stripe and PayPal for payment processing. 

Customer support

The Virtuagym customer support team has received criticism, contributing to its relatively low score on Capterra. Users have reported instances of dishonesty and unresponsiveness from customer support representatives.

Image source: Capterra

Pricing

Virtuagym does not provide a pricing structure on its website. You need to request a free demo or contact their team to get a quote.

Pros

• Comprehensive software solution
• Solid multi-platform options, including a great mobile app
• Strong customer engagement features

Cons

• Steep learning curve 
• No transparent pricing
• Too many features that some users find unnecessary
• Poor customer service

Conclusion: the Best Gym CRM Software

Choosing the best gym CRM software for your fitness business relies on factors such as your specific requirements and financial considerations. 

While many options are available, Gymdesk stands out as the best gym CRM software due to its exceptional features and comprehensive functionality. 

With its user-friendly interface, Gymdesk streamlines gym management tasks, including member registration, billing management, attendance tracking, and class booking and scheduling. 

It seamlessly integrates with popular apps and payment gateways, ensuring a hassle-free experience for gym owners and members. Its robust reporting and analytics capabilities provide valuable insights to help you make data-driven decisions. 

Furthermore, Gymdesk offers excellent customer support, frequent updates, and customizable options, making it the top choice for gyms looking for a reliable CRM solution to enhance their operations and member experience.

All you need to do is start a 30-day free trial to access our platform.

FAQs About Gym CRM Software

What is gym CRM software?

Gym CRM software helps gyms and fitness centers manage customer data, streamline communication, and automate various administrative tasks like scheduling, billing, and reporting.

Do gyms use CRM?

Yes, gyms and fitness clubs use CRM software to manage their memberships and handle various operational tasks. 

How much does a gym management system cost?

The cost of a gym management system varies depending on the features and functionalities included in the software. Some basic gym management systems may cost around $50 per month, while more advanced ones with additional features may cost up to $500 per month.

What is the best CRM software for fitness clubs?

The best CRM software for fitness clubs depends on the specific needs of each gym or fitness center.

What is club management software?

Club management software is another term used for gym CRM software. It refers to a club management system, i.e., software tools and apps designed to help fitness clubs manage their business operations.