Gym Owner Statistics: The State of Gyms, Member Trends, and Usage Data
Mindblown: a blog about philosophy.
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The Complete Resource to Health Club Email Marketing
Geoff owns a health club in a major metropolitan area. He’s poured his heart and soul into the business, investing in the best equipment, employing top-rate trainers, and providing a range of fitness classes to meet the community’s needs. However, when it comes to marketing, he’s stuck in a rut. The club’s social media posts…
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Duties of a Gym Manager
Traditional fitness gyms are usually big buildings with a wide open space with all kinds of weight lifting equipment. Behind the desk are friendly staff with big smiles and great customer service skills, and in the gym area are personal trainers and other staff making sure that everything stays clean and tidy. Of course, every…
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Gym Owner Survey Recap w/ CEO Alex Cuevas
Today’s hero is Alex Cuevas, CEO of Gymdesk, and we discuss a recent survey we conducted internally among Gymdesk members. If you’re curious to know what’s working for gym growth, and taking a peek behind the scenes about what other gym owners do, you don’t want to miss this episode! In the fitness industry, understanding…
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Open Your Own Rock Climbing Gym
Climbing indoors on man-made cliff faces has grown in popularity since it was introduced more than 40 years ago. Indoor rock climbing appeals to kids and adults alike, making it a potentially lucrative gym opportunity for those with the passion, skills and abilities to make it work. If you’ve got those three attributes and have…
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13 Effective Tips to Attract People to Your Gym
You know how important it is to have effective gym marketing ideas if you’re a gym owner looking to increase gym membership. The fierce competition within the industry makes gym marketing a challenge. In this post we’ll help you learn how to get more gym members. Listed below are the 13 effect tips to attract people…
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How Much Does It Cost to Open a Pilates Studio?
Emma always dreamed of owning her own Pilates studio. She had taught classes and honed her craft for years before finally deciding to go for it. But what began as an exciting venture turned into an overwhelming challenge. She looked at the endless spreadsheet of expenses — lease agreements, equipment, marketing, permits — and felt…
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Review: International Sports Sciences Association (ISSA)
The International Sports Sciences Association (ISSA) is one of the most widely respected fitness certification organizations worldwide. The ISSA is dedicated to providing top-notch education and certification programs to fitness professionals all over the world. I examine the ISSA and what makes it unique from other training organizations in the sector in this in-depth review.…
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Price Your CrossFit Box for Business Success
Pricing your CrossFit membership can be quite confusing. After all, you’re pricing your services way higher than the big box gym down the road for what many people consider to be a similar service. In these times of staggering inflation, wouldn’t it make sense to lower your prices to be more on par with what…
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Martial Arts Marketing: The Ultimate Guide [2025]
There are nearly infinite ways to market your business, but not all of them are as equally effective. To help you cut through the noise and the nonsense, we’ve put together a list of the most effective marketing strategies that martial arts school owners have actually used.
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Gym Owner Statistics: The State of Gyms, Member Trends, and Usage Data
Are gyms growing or shrinking? The Census Bureau lists the population in the United States as 340.1 million. According to Statista, gym memberships at fitness centers continue to grow steadily over time, hitting a high of 68.9 million in 2022. There’s no stopping this growth as gyms and fitness studios continue to bounce back from…
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