Gym Owner Statistics: The State of Gyms, Member Trends, and Usage Data
Mindblown: a blog about philosophy.
-
Can You Make a Living Doing CrossFit?
For years, Jenna’s workday began at 5 a.m., after squeezing in her morning CrossFit workout and rushing into her 9-to-5 job. Each grunt on every snatch, every burpee, every bead of sweat reminded her what was at stake: to earn a living doing what she loved. But sitting in her office staring at spreadsheets, it…
-
8 Effective Fitness Marketing Campaigns that Actually Boost Leads
Would you join this gym? Reddit user Kooky_Elevator8337 shared a free offer asking if people would sign up at his gym. Source: Reddit The answers were brutal. “No one’s going to do all this to get a free day at the gym. Make it easier. Text this, download that, sign this, bring that. Nope.” They’re…
-
Email Marketing for Yoga Studios: Strategies for a Profitable Yoga Business
“It’s not the only reason I quit Yoga. I also quit because the downsides of doing it just became too great to keep going, and no amount of upside could overcome them. Not that there was much financial upside to speak of.” Tanja Hester taught Yoga for more than a decade. She loved it. But…
-
Top Health Club Marketing Strategies to Boost Membership
They have less than 10 members left. An OrangeTheory Fitness franchise is struggling to survive. “My studio is also struggling to bring in new members. I’m personal friends with a coach outside OTF and they confirmed what I suspected. They’re not sure what the problem is. And I feel bad because I can tell the…
-
What Software Do Gyms Use?
“It’s all wrong. All of the financial and performance data we had in our spreadsheet—membership renewals, class attendance, billing, subscription plans—it’s all wrong. There’s an error somewhere because the numbers are way off.” A local fitness studio has a big problem. Their five-person team uses an Excel spreadsheet to track the performance of their gym. …
-
What’s It Like to Own a CrossFit Gym? (Realities & Rewards)
The very first step Sarah took into a CrossFit gym — five years ago — was as an intimidated novice, with an eye for the camaraderie and the challenge that ran down the walls. By the end of that first WOD (Workout of the Day), she was hooked—not only on the workouts but on the…
-
How Much Do Pilates Studio Owners Make? A Realistic Earnings Guide
Meet Ruby. She was a passionate Pilates lover, having been practicing for years with aspirations of growing her love of Pilates into a business. She dreamed of having a functioning Pilates studio of her own, one where she could both show people the benefits of Pilates and develop a community. But as Ruby started looking…
-
CrossFit Business Models: How to Design a Successful CrossFit Gym
Dave stood across the street, taking in the sight of his newly opened CrossFit gym. But rather than triumph, he felt an overwhelming sense of dread. He had the qualifications, the passion, and even a small but loyal starting client base. But when it came to building a sustainable business model, he was completely lost.…
-
How much do professional gymnasts make?
Can you make a living as a professional gymnast? At first glance, the obvious answer is yes. Simone Biles, a four-time Olympic champion, makes a very nice living from endorsements and sponsorship deals. She also receives income from various sources. She’s an inspiration, an example of what’s possible, right? Whoa, not so fast. While some…
-
Fitness Marketing: The Ultimate Guide [2025]
When Joanna opened her boutique fitness studio, she imagined a space where members would find strength, confidence, and community. But 12 months after opening the doors, her classes were half empty, her advertising was hit-or-miss, and she felt as if every marketing dollar was disappearing into a dark hole, never to be seen again. felt…
![Fitness Marketing: The Ultimate Guide [2025]](https://gymdesk.com/blog/wp-content/uploads/2024/12/fitness-marketing-guide-hero.png)
Got any book recommendations?
EN (English)
JA (日本語)
