Case Study

Why Warrior Axe CrossFit Chose Gymdesk Over GymMaster to Serve Their Members

Their Results With Gymdesk

  • Seamless and straightforward migration, with helpful integration support
  • Streamlined member experience with easy class booking, billing, and communication
  • Reduced admin workload for owners and staff through automations and user-friendly features

About Warrior Axe CrossFit

  • Based in Columbia, South Carolina, they are an adaptive CrossFit gym for people of all fitness levels and physical abilities.
  • Owners Nikki and Bobby Allmann have decades of combined experience in fitness, health, Law enforcement and military service.
  • As the only adaptive-certified CrossFit gym in South Carolina, they are committed to improving quality of life and fostering greater independence for all members.

The Problem

At Warrior Axe CrossFit, Nicki and Bobby Allmann needed a gym management platform that would meet the needs of a highly diverse membership base, many of whom require clear, accessible programming and flexible class adjustments. 

Their previous software, GymMaster, proved less user-friendly and more expensive, with limited functionality both for staff and for members. Features such as booking and class cancellations were cumbersome, and the member signup process required a lot of hands-on staff involvement. The owners wanted to move away from daily administrative challenges and provide members with a smoother onboarding, communication, and scheduling experience.

The Solution

Switching to Gymdesk made an immediate positive impact. The onboarding process was easy and well-supported, with the Gymdesk team helping Warrior Axe CrossFit migrate and integrate systems. Nikki and Bobby can now manage scheduling, billing, and communications all in one place. They also use Gymdesk's built-in automations to simplify operations and automatically follow up with leads and trial members.

With Gymdesk, members at Warrior Axe CrossFit can now take advantage of an intuitive self-booking system, simplified waivers and registration, and seamless package sign-ups. Gymdesk’s marketing features have also made it easy for the gym to embed class booking and lead generation forms into a custom website, improving outreach and fostering member growth.

Implementing Gymdesk has resulted in a smoother, more modern gym experience for the owners, staff, and members of Warrior Axe CrossFit.

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“Everything’s a lot easier with Gymdesk — from easy sign-ups and online waivers to letting members book or cancel classes themselves, it’s taken a huge load off my plate. I don’t even need a front desk person.”

Bobby Allman
Co-owner, Warrior Axe CrossFit