There are only so many clients you can keep hold of long-term even if you provide the perfect personal training service. You need plans in place for when people relocate, lose motivation, or are forced to stop training.
On top of that, advertising, social media, and traditional marketing are all expensive or time consuming ways to acquire new clients.
That’s where local SEO comes into play.
Attracting leads is cheap with a search engine optimized (SEO) website because your prospective clients find you through free Google listings. When done correctly, local SEO for personal trainers can have a huge impact on your lead generation and demand.
In this article, we will talk about local SEO in more detail and how you can improve your local search engine results.
Understanding Local SEO
First off, let’s take a little look in deeper detail at what local search engine optimization is. In simple terms, the term local SEO refers to how high your company website ranks in the local area. It differs from normal search engine optimization, which doesn’t have a specific focus on the local area.
For international businesses, local SEO isn’t necessarily a priority, but for personal trainers who operate in the local area, it is absolutely crucial.
By performing well in the local area on Google, you open your business up to receiving more leads and gaining more traffic to your website, which opens up other revenue opportunities such as eBooks or training courses, and helps you establish yourself as the go-to personal trainer for your area.
Steps to Optimize Local SEO for Personal Trainers
Claiming and optimizing your Google Business listing
Firstly, it’s important to set up your business on Google.
If you want Google to rank you highly in the local area, you’ve got to play by their rules! Fortunately, creating a Google Business listing is completely free and quick, and easy to set up.
Here you can add your business name, any imagery, and links to your website, and it also creates a place for your clients to leave reviews that will help your ranking performance (more on that later).
Once you’ve finished adding your details, including contact information and working hours, Google will verify your content, normally within 48 hours, and then your GMB listing will be up and running, immediately improving your local SEO score.
Create localized and relevant content
Once your business profile is up and running, it’s time to start creating high-quality, search-engine-optimized content tailored specifically to your local audience.
For example, instead of blogging about generic workouts, try to make the content you create related to local fitness trends and tips.
By creating content that suits your local audience, Google will value it higher, ensuring you rank higher for your local area.
Not only that, but your audience will also spend more time reading your content and clicking around your website, which also sends signals back to Google that they should rank your content higher.
Alongside creating fantastic SEO-friendly content that resonates with you can also start uploading case studies to your website, showcasing client success stories, so long as you have their consent.
In some instances, not only will your clients consent, but they will really appreciate you championing their progress. However, others may be more reserved, which is why it is crucial to get their consent first.
Adding case studies adds authenticity to your website, further improving Google’s trust in your brand and ranking you highly while also adding a level of authority in the fitness space in your area.
Building a positive online reputation
This brings us nicely to another key element of local SEO for personal trainers, which is building a positive online reputation.
This might seem frustrating, especially if you are already highly rated by your clients in your gym.
But you must remember Google doesn’t know any of this. Without improving your online reputation, Google will likely rank you below other personal trainers, even if they are not as good as you.
To improve your online reputation (on top of adding case studies, of course), you must encourage your clients to leave reviews. Now that you have a Google Business Profile in place, it couldn’t be easier to get a review link from there and start to garner as many positive Google reviews as possible.
Some clients will be more than happy to leave you a review, whereas others may need a little incentive to sweeten the deal. That could be a free PT session, a meal plan, or anything else that adds value in return for a review of your services.
This might seem counterproductive in the short-term, doing work for free, but in the long run, this will have a major impact on your brand.
Once you have a few reviews online, don’t forget to keep checking in and make sure you address any negative or less-than-perfect reviews that come in, too, to ensure you show Google you are open to feedback and criticism.
Leveraging local citations and backlinks
Finally, another way to bring more leads to your website and improve your local SEO is by getting listed on local business directories. Again, it’s easy to do this; it just takes a little time. Make a list of relevant directories in your area, and either submit your information for approval, linking back to your website or adding it yourself straight to the website.
Just remember to ensure your information is consistent across every place you input it for clarity and simplicity.
Common Local SEO Mistakes to Avoid
Now you have all the information you need to go out and create the perfect SEO strategy for your local area. However, there are a couple of common pitfalls that are important to avoid.
As mentioned, ensure all of your key information is consistent across the internet, and don’t ignore any online reviews or neglect to update your Google Business Profile.
If you do this, you give yourself the best chance of ranking highly on Google in the local area.
Final Thoughts on Local SEO for Personal Trainers
In conclusion, mastering local SEO is crucial for personal trainers seeking sustained growth and recognition within their local communities. By strategically harnessing the power of local search engine optimization, personal trainers can secure a steady influx of leads, expand their online presence, and position themselves as trusted fitness authorities.
Recognizing the ongoing significance of continuous local SEO efforts, personal trainers must view it as an ever-evolving process rather than a one-time effort.
Maintaining accurate business information, encouraging client reviews, and adapting to evolving search algorithms ensure a sustained competitive edge in the dynamic local market.
However, it is clear that all of this additional work takes plenty of extra time. Extra time you may not have available to you right now.
Gymdesk frees up your time and helps you grow by simplifying billing, enrollment, and member management, as well as marketing features that help you grow your gym or martial arts school.
Frequently Asked Questions About Local SEO for Personal Trainers
How can personal trainers improve their local SEO?
Personal trainers can enhance their local SEO by optimizing their Google My Business profile, creating localized content, and building a strong online reputation through reviews.
Why is Google My Business important for local SEO?
Google My Business is vital for local SEO. Google Business helps personal trainers appear in local search results, provides essential business information to potential clients, and boosts visibility on Google Maps.
What are local citations, and how do they impact local SEO for personal trainers?
Local citations are mentions of a personal trainer’s business name, address, and phone number on various online platforms, positively influencing local SEO by establishing credibility and consistency across the web.