16 Martial Arts Styles Explained (and What They Mean for Your School)

Kacie
Lascano
February 11, 2026

The world of martial arts is incredibly diverse. Each martial arts style has its unique characteristics, from the powerful striking techniques of Muay Thai to the graceful movements of Tai Chi. Every discipline has its own history and purpose, providing a rich tapestry of martial arts. 

Listed below are the 16 different types of martial arts.

  • Muay Thai: Muay Thai originates from Thailand and emphasizes powerful strikes using fists, elbows, knees, and shins. 
  • Taekwondo: Taekwondo hails from Korea and is known for its high and fast kicks, discipline, respect, and mental strength. 
  • Tai Chi: An ancient Chinese martial art consisting of slow, graceful movements that promote relaxation, balance, and inner harmony.
  • Kickboxing: A hybrid form of martial arts combining pouches and kicks, emphasizing agility and rapid striking. 
  • Karate: Karate comes from Okinawa, Japan, and focuses on powerful strikes, kicks, knee strikes, and open-hand techniques. 
  • Kung Fu: Kung Fu comes from China and uses various martial arts styles, including strikes, kicks, acrobatics, and elaborate forms. 
  • Aikido: Aikido was developed in Japan and uses redirection and harmonizing an opponent’s energy through joint locks, throws, and immobilization techniques. 
  • Judo: The Japanese sport of Judo is a grappling martial art focused on throws and ground-based techniques. 
  • Kendo: Kendo originates from Japan and utilizes bamboo swords and protective armor, emphasizing discipline and mental focus. 
  • Krav Maga: Krav Maga comes from Israel and is a practical self-defense system prioritizing real-world scenarios. 
  • Wing Chun: Wing Chis is a Chinese martial art known for its close-range combat and quick strikes. 
  • Jeet Kun Do: Jeet Kune Do was developed by Bruce Lee to involve minimal movement and maximum efficiency. 
  • Hapkido: Hapkido comes from Korea and utilizes joint locks, throws, and striking to redirect an opponent’s energy.
  • Capoeira: A Brazilian martial arts type combining elements of dance, acrobatics, and music. 
  • Brazilian Jiu-Jitsu: Brazilian Jiu-Jitsu focuses on ground-based grappling and submission holds. 
  • Jiu-Jitsu: Jiu-Jitsu originates from Japan, emphasizing grappling techniques and submissions. 
FOR MARTIAL ARTS SCHOOL OWNERS

If you're running a martial arts school—or thinking about opening one—this guide offers more than style descriptions.

Throughout the article, you'll find School Owner Insight boxes with business intelligence for each martial art: who trains it, how schools typically operate, and what to consider when adding it to your offerings.

Why this matters: Your choice of style(s) shapes everything from your student demographics to your revenue model. A TKD school in a suburban family neighborhood operates very differently from a BJJ academy in a downtown professional district.

Understanding each style's audience helps you:

  • Attract the right students for your expertise
  • Structure programs that match what students expect
  • Price appropriately for your market
  • Market effectively to your ideal demographic

Resources:

1. Muay Thai

Muay Thai is a dynamic fighting style characterized by the artful combination of fists, elbows, knees, shins, and devastating clench techniques. It is famous for a full contact sparring component, although most sparring training is in Thai boxing is light.

Muay Thai originated in Thailand out of necessity for close-quarters combat and self-defense. Muay Thai is traced back to Siamese warriors on the battlefield. 

The techniques and tactics of Muay Thai were honed for warfare. Over time, Thai Boxing has developed into a popular spectator sport and remains an integral part of Thai culture. Muay Thai training focuses on building conditioning, endurance, and precise technique execution. 

Muay Thai is practiced worldwide and is highly regarded for its effectiveness in competition and self-defense situations. Thai fighters engage in rigorous training sessions that include pad work, heavy bag training, sparring, and conditioning drills. The training methods aim to develop strength, speed, agility, and mental resilience. 

FOR SCHOOL OWNERS: MUAY THAI

Market position: Growing steadily, especially in urban markets. Strong crossover with the fitness market—"kickboxing cardio" opens the door to recreational students.

Who trains: Adults 20-40, with about 65% training primarily for fitness and 35% interested in serious technique or competition. More gender-balanced than many martial arts (40%+ women in fitness-focused classes).

How schools operate: Often paired with boxing or MMA in the same facility. Clear distinction between fitness classes (cardio kickboxing) and technical training matters. Personal training and fight prep are additional revenue streams.

Key insight: Marketing can emphasize calorie burn and fitness as much as combat skills—this broadens your appeal beyond traditional martial arts seekers.

Related: Cross-Training Different Martial Arts

2. Taekwondo

Taekwondo is a fast-paced martial arts style originating in Korea. Taekwondo draws inspiration from traditional Korean fighting styles such as Taekkyeon and Subak, which date back to 37 BC. Taekwondo emphasizes high and fast kicks, as well as precise hand techniques. 

Modern Taekwondo began to take shape in the 1940s and 50s following the end of the Japanese occupation in Korea. The martial arts style of Taekwondo places great emphasis on self-discipline, respect, and mental fortitude. 

Taekwondo training encompasses various aspects, including self-defense techniques, forms or patterns, sparring, and board-breaking techniques. Practitioners engage in repetitive drills to refine techniques and enhance flexibility by combining intricate footwork, swift strikes, and blocks, making it an art form that blends beauty, athleticism, and practicality.

Black belt Olympic taekwondo competition technically classifies as full contact sparring.

FOR SCHOOL OWNERS: TAEKWONDO

Market position: Mature market with established competition from ATA, WTF, and independent networks. Brand recognition is high, but differentiation matters.

Who trains: 60-70% youth (ages 5-14). Strong family membership model—parents often sign up multiple kids. Olympic pathway attracts competitive families.

How schools operate: Belt testing revenue model is significant (monthly or quarterly testing fees). After-school programs are a major enrollment driver. Summer camps and birthday parties become meaningful revenue streams.

Key insight: High youth enrollment means your business follows the school calendar. Summer camps, holiday camps, and family memberships are critical for stable cash flow year-round.

3. Tai Chi

Tai Chi Chuan was established in China and is rooted in Taoist philosophy seeking to harmonize the body, mind, and spirit. The development of Tai Chi is attributed to Zhang Sanfeng, a Taoist monk, though the precise historical details are often debated. 

Tai Chi focuses on cultivating internal energy, promoting physical health, and achieving a sense of balance in the body and mind. Techniques consist of a series of slow, fluid movements (known as sequences) performed in a continuous and connected manner. 

Training methods in Tai Chi involve practicing sequences in a slow and controlled manner, emphasizing mindfulness of body movements, calm breath, and mental focus. Practitioners also use partner work (tui shou) to develop sensitivity and responsiveness to an opponent’s actions. 

FOR SCHOOL OWNERS: TAI CHI

Market position: Large potential market among older adults and those seeking stress relief, but perceived as "not real martial arts" by combat-focused students.

Who trains: Primarily adults 50+, health-conscious individuals, those recovering from injuries, and people seeking stress relief. Growing interest in fall prevention for seniors.

How schools operate: Often in parks, community centers, or yoga studios rather than traditional martial arts facilities. Morning classes popular. Low equipment needs.

Key insight: The older demographic means stable, consistent students who pay on time—but marketing happens in different channels than combat martial arts. Partner with senior centers, retirement communities, and healthcare providers.

Related: Essential Benefits of Learning Martial Arts

4. Kickboxing

Kickboxing is a full-contact fighting style that combines pouches and kicks, combining striking techniques from both the upper and lower body. Kickboxing originated in the 1960s blending the martial arts styles of boxing and karate. Kickboxing has gained global popularity as a competitive combat sport. 

Kickboxing focuses on developing striking skills, physical conditioning, and self-defense techniques. Kickboxers utilize a variety of techniques, including punches, kicks, knee strikes, and depending on the fighting style, sometimes elbows. 

Pad work and heavy bag training are integral aspects of training. Practitioners and their coaches use mitts or Thai pads to train for accuracy, speed, and timing. Sparring is another critical aspect of kickboxing training that allows for a practical application in a controlled but realistic environment. 

FOR SCHOOL OWNERS: KICKBOXING

Market position: Strong fitness market crossover. "Cardio kickboxing" is a gateway to more serious training for some students.

Who trains: Wide demographic—fitness seekers (all ages, heavy female enrollment in cardio classes), amateur competitors, and those seeking self-defense.

How schools operate: Often combined with boxing, Muay Thai, or MMA in the same facility. Clear separation between fitness classes and technical/sparring classes important. Drop-in friendly format works well for fitness seekers.

Key insight: The fitness angle is your volume driver—cardio kickboxing fills classes and covers rent. Some percentage will "graduate" to more serious training. Design your class schedule to accommodate both paths.

5. Karate

Karate is a traditional Japanese fighting style that uses striking techniques using various body parts, including punches, kicks, knee strikes, and elbow strikes. The origins of Karate are traced back to the island of Okinawa during the Ryukyu Kingdom era (14th to 19th century). 

Karate was practiced during the Ryukyu Kingdom in secret as a means of self-defense against bandits and other threats. Karate is practiced worldwide today with several different styles emphasizing different aspects, such as self-defense, sport, or traditional values. 

Karate is a martial arts type that pursues constant self-improvement through discipline, respect, and the cultivation of inner strength. The training methods aim to develop posture, balance, coordination, speed, power, and mental focus. Karate training includes practicing basic techniques (kihon), forms (kata), sparring (kumite), and self-defense techniques. 

FOR SCHOOL OWNERS: KARATE

Market position: Mature market with strong brand recognition but fragmented across many styles (Shotokan, Goju-Ryu, Kyokushin, etc.) and organizations.

Who trains: Kids make up 60%+ of most schools. Families seeking discipline, respect, and character development alongside physical skills.

How schools operate: Belt testing model similar to TKD. Strong emphasis on kata (forms) and discipline. Character development positioning differentiates from "just fighting" perception.

Key insight: Differentiating from other karate schools requires a clear identity—either style-specific expertise (Shotokan vs. Kyokushin) or a unique value proposition like self-defense focus, competition track, or character development emphasis.

Related: Martial Arts Marketing Ideas

6. Kung Fu

Kung Fu refers to several martial arts types, including Shaolin Kung Fu, Wing Chun, Tai Chi, Baguazhang, and Xingyiquan, to name a few. The precise origins of Kung Fu are highly debated. Legends attribute its creation to an Indian monk named Damo, who brought the fighting style to the Chinese temple of Shaolin in the 5th or 6th century AD. 

Kung Fu has been influenced by various factors, including ancient Chinese philosophy, legends, military combat techniques, and the exchange of knowledge between regions. Kung Fu encompasses not only physical techniques but also philosophical aspects of discipline, respect, self-cultivation, and the pursuit of balance and harmony. 

Kung Fu training aims to develop physical and mental skills through a combination of techniques, forms, partner drills, and conditioning exercises. Training methods include repetition and sparring drills that apply techniques to refine timing, distance management, and defense. Students of Kung Fu build a foundation through fluid stances, footwork, hand strikes, kicks, and weapons. 

FOR SCHOOL OWNERS: KUNG FU

Market position: Traditional Chinese martial arts have dedicated audiences but face competition from more "practical" combat sports. Wushu (performance/sport focus) vs. traditional kung fu have different markets.

Who trains: Varies widely by style. Wing Chun attracts adults interested in self-defense. Wushu attracts younger students interested in acrobatics. Traditional styles attract those drawn to Chinese culture and philosophy.

How schools operate: Forms (kata equivalent) and weapons training are central. Lion dance teams and cultural performances can be community engagement opportunities. Traditional hierarchies and titles matter to some students.

Key insight: The breadth of "kung fu" means you need clear positioning—are you teaching combat-focused Wing Chun, acrobatic Wushu, or traditional forms? Each attracts different students.

7. Aikido

Aikido is a martial arts style that focuses on redirecting an opponent’s energy and neutralizing an attack. Aikido focuses on peace, unity, and personal growth. Aikido was developed in the 20th century in Japan, influenced by other fighting styles such as Daito-ryu Aiki-jujutsu. 

Aikido places great emphasis on the concept of blending with an attacker’s energy, redirecting their force, and using it to neutralize the attack. Aikidoka incorporates a series of techniques, such as joint locks, throws, and pins, to subdue an attacker without causing excessive harm. 

The philosophical origins of Aikido make it as much about self-discovery as it is about fighting. Aikidoka take turns as uke (attacker) and nage (defender) during Aikido training, where students apply techniques they’ve learned. Training methods also include randori, which is a freestyle practice involving multiple attackers, kata (forms), and ukemi (falling and rolling).

FOR SCHOOL OWNERS: AIKIDO

Market position: Niche, philosophical martial art with dedicated but smaller student base. Appeals to those seeking mind-body practice over combat effectiveness.

Who trains: Older adults (30-60+) make up a larger percentage than most martial arts. Students often have previous martial arts experience. Attracts people interested in Japanese culture and philosophy.

How schools operate: Lower intensity means classes can run longer. Emphasis on partner work and cooperative practice. Seminars with visiting instructors are culturally important.

Key insight: Growth potential is limited compared to BJJ or MMA, but retention can be excellent—students who connect with the philosophy stay for decades. Position as a complement to, not competition with, combat-focused arts.

8. Judo

Judo is a Japanese fighting style focused on throws, grappling techniques, and submission holds. Judo was founded in the late 19th century by Jigoro Kano, who incorporated elements of traditional jujutsu with other martial arts types to create a system for practical self-defense.

Judo emphasizes maximum efficiency with minimal effort, utilizing an opponent’s energy and momentum to execute a series of throws, pins, and submissions. Judo techniques include throws (nage-waza), grappling (katame-waza), sweeps and reversals, and counters and combinations. 

Training sessions include a combination of randori sessions, repetition of technique, practice of forms, and strength and conditioning drills. Training methods focus on a progression of skill development and applying techniques that foster mutual respect and sportsmanship.

FOR SCHOOL OWNERS: JUDO

Market position: Stable with strong Olympic presence, but smaller commercial footprint than striking arts. Often seen as a "feeder" art for BJJ or MMA.

Who trains: Kids through college-age dominate. Competitive pathway attracts families. Adults often come from wrestling backgrounds or as BJJ cross-trainers.

How schools operate: Many Judo programs run within multi-art schools, recreation centers, or universities rather than standalone commercial facilities. Competition is central to the culture.

Key insight: Insurance considerations for throws and takedowns are real—ensure proper liability coverage and waiver processes. Mats and facility requirements are more demanding than striking-only arts.

Related: Attendance Tracking Methods for Martial Arts

9. Kendo

 Kendo is a swordsmanship martial art that uses bamboo swords called shinai. Kendo was officially recognized as a Japanese martial art type in the early 20th century, with roots in the ancient Japanese arts of kenjutsu. 

The practice of Kendo is deeply rooted in Japanese history, tradition, and Bushido (the way of the warrior). Kendo focuses on strikes, thrusts, and defensive maneuvers with the shinai, simulating the use of a real sword. 

During training, footwork and body movement are emphasized for agility and stability. Kata (forms) practices refine technique and strategy while sparring (keiko) allows combatants to apply their skills in controlled bouts. Kendo aims to cultivate precise sword techniques, mental focus, physical conditioning, and the embodiment of Bushido principles.  

FOR SCHOOL OWNERS: KENDO

Market position: Niche Japanese sword art with dedicated practitioners. Equipment requirements create barriers to casual interest.

Who trains: Enthusiasts of Japanese culture, those seeking mental discipline, former fencers, and surprisingly, tech professionals (popular in Silicon Valley and Japan's tech sector).

How schools operate: Equipment (bogu, shinai) is expensive, creating higher barrier to entry but also commitment once purchased. Tournament culture is important. Many programs run through community centers or universities.

Key insight: Equipment investment means students are committed once they start—retention is excellent past the beginner phase. Consider equipment rental/loaner programs to reduce the entry barrier.

RUNNING A MARTIAL ARTS SCHOOL?

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10. Krav Maga

Krav Maga is a powerful self-defense fighting style focused on practical techniques for real-world situations. Krav Maga was developed by Imi Lichtenfield, a Hungarian-Israeli martial artist, in the 1930s. It was initially designed to meet the self-defense needs of Jewish communities facing anti-Semitic violence during a time of political unrest. 

Krav Maga is focused on the neutralization of threats quickly and effectively through a combination of striking, grappling, and ground fighting. Krav Maga incorporates various strikes such as punches, kicks, elbows, and knees targeted at an opponent’s vulnerable body parts. 

The training methods of Krav Maga include close-quarters combat in which clinching is used to control an opponent. Weapons defense against knives, sticks, and firearms is practiced during training in scenario-based simulations. Training methods equip individuals with practical self-defense skills, adaptability, and the ability to respond to threatening situations effectively.

FOR SCHOOL OWNERS: KRAV MAGA

Market position: Niche but loyal following. Strong brand recognition around "practical self-defense" and "real-world scenarios."

Who trains: Adults 25-50, professionals, and notably 30-40% female enrollment—higher than most martial arts. Appeals to people who want skills quickly, not a lifetime martial arts journey.

How schools operate: Workshop and seminar model works well alongside regular classes. Corporate training and law enforcement contracts can become significant B2B revenue. Certification programs add credibility.

Key insight: Students often have shorter tenure than traditional martial arts—they learn the skills they came for, then leave. Your marketing cost per student may be higher than retention-focused arts like BJJ. Plan for continuous lead generation.

Related: How to Convert More Gym Trials to Members

11. Wing Chun

Wing Chun is classified as a Kung Fu type of martial art. Wing Chun is known for its close-range combat techniques and approach to self-defense. Wing Chun originates from southern China during the late Qing dynasty, and according to folklore, it was developed by a Buddhist nun named Ng Mui. Mui developed Wing Chun for smaller individuals against larger and strong opponents. 

Wing Chun’s effectiveness lies in its focus on the economy of movement, simultaneous attack and defense, and utilizing an opponent’s energy against them. It emphasizes close-range combat, centerline theory, and rapid strikes. 

Key fighting styles of Wing Chun include rapid-fire straight punches, targeted attacks on an opponent’s vulnerable areas, and low kicks to disrupt the balance. Training methods focus on reflexes and the ability to read and respond to an opponent's movements. 

FOR SCHOOL OWNERS: WING CHUN

Market position: Niche within kung fu, benefited from Bruce Lee association and Ip Man films. Practical self-defense positioning.

Who trains: Adults interested in efficient self-defense, often those who find other martial arts "too athletic" or competition-focused.

How schools operate: Smaller class sizes due to partner-intensive training. Wooden dummy work is distinctive. Private lessons often significant revenue.

Key insight: Marketing the "efficiency" and "practical" angles works—Wing Chun was designed for smaller people to defeat larger attackers. Appeals to an audience that BJJ also targets, so differentiate on standing vs. ground.

12. Jeet Kune Do

Jeet Kune Do is a combat sport founded by legendary martial artist Bruce Lee. Jeet Kune Do translates to “way of the intercepting fist” and was developed in the 1960s. Jeet Kune Do incorporates elements of Wing Chun, Western boxing, fencing, and philosophy. 

Jeet Kune Do focuses on simplicity, directness, and the use of the most efficient technique for a given situation. Techniques include punches, kicks, elbows, knees, and trapping maneuvers while minimizing unnecessary movements. 

Training in Jeet Kune Do involves drills, sparring, and scenario-based exercises that cultivate adaptability, timing, and the ability to flow seamlessly between techniques and ranges. The goal is to develop a well-rounded martial art type to respond with simplicity and adaptability. 

FOR SCHOOL OWNERS: JEET KUNE DO

Market position: Bruce Lee's philosophy attracts dedicated followers. "Using no way as way" resonates with practical-minded martial artists.

Who trains: Adults, often with previous martial arts experience, seeking practical self-defense or attracted to Bruce Lee's philosophy. Attracts critical thinkers who question traditional martial arts dogma.

How schools operate: Emphasis on personal expression makes standardization difficult—each instructor's approach varies. Seminars and workshops work well. Cross-training and eclecticism are features, not bugs.

Key insight: JKD attracts students who've become disillusioned with rigid traditional systems. Marketing should emphasize practicality and personal development over tradition and rank.

13. Hapkido

Hapkido is a Korean martial art that uses joint locks, throws, and strikes incorporating elements of Taekwondo, Judo, and Aikido. Hapkido is characterized by its versatility and full-scale approach to self-defense. Choi Yong-Sool is often cited as the founder of Hapkido in the mid-20th century. 

Hapkido focuses on redirection of an opponent’s energy to use it against them. Hapkido encompasses a range of techniques, including joint locks, pressure points, throws, kicks, strikes, and weapon disarmament, especially when smaller fighters are matched against larger opponents. 

There are several variations to Hapkido training methods and techniques. Core principles of Hapkido include circular motion, fluidity, and the integration of a harmonious balance of mind and body. Most Hapkido schools have forms and stances, footwork and striking techniques, and drills and combinations structured to progress in skill systematically. 

FOR SCHOOL OWNERS: HAPKIDO

Market position: Smaller niche, often combined with Taekwondo programs or offered as a "practical self-defense" complement.

Who trains: Mix of adults seeking self-defense and TKD students looking to add joint locks and throws. Law enforcement and security professionals.

How schools operate: Rarely standalone—most successful when bundled with TKD or as a specialized program within a broader martial arts school.

Key insight: Works best as an add-on program for existing martial arts schools rather than a primary offering. Can differentiate your TKD school by offering "complete" martial arts training.

14. Capoeira

Capoeira is a unique martial arts and Brazilian cultural expression combining rhythm and musical traditions. Capoeira’s origins go back to the 16th century when enslaved Africans incorporated traditional combat and dance forms to disguise martial arts training from enslavers. 

Capoeira focuses on fluid, rhythmic movements, acrobatic moves, and music. It incorporates strikes, kicks, sweeps, and takedowns, blending them smoothly with evasive maneuvers, spins, and flips. 

Capoeira training involves a combination of physical conditioning, enhanced skill, and musical practices. Capoeiristas work on partner drills, where they practice a sequence of attacks, defenses, and evasive moves while promoting camaraderie among the team. 

FOR SCHOOL OWNERS: CAPOEIRA

Market position: Unique positioning combining martial arts, dance, acrobatics, and music. Appeals to those bored by traditional martial arts.

Who trains: Young adults seeking something different, dancers, performers, and those drawn to Brazilian culture. Strong community/social aspect attracts people who want belonging as much as training.

How schools operate: Roda (circle) events are central to the culture. Live music (berimbau, drums) distinguishes sessions. Performances at cultural events and festivals provide visibility. Community bonds are exceptionally strong.

Key insight: Capoeira builds fierce community loyalty—students stay for the culture as much as the training. Marketing emphasizes the experience, not just the skills. Social media content of rodas and performances drives interest.

15. Brazilian Jiu-Jitsu

Brazilian Jiu-Jitsu (BJJ) is a fighting style that focuses on groundwork, grappling, and submission holds. BJJ was founded by Mitsuyo Maeda, a Japanese judoka who immigrated to Brazil in the early 20th century. 

The art of Brazilian Jiu-Jitsu is focused on leveraging technique, body leverage, and positioning to overcome opponents, regardless of size or strength. Techniques include sweeps, takedowns, joining locks, chokes, and positional control. BJJ aims to gain dominant positions on the ground with tactics such as a rear mount, where joint locks or chokeholds are applied with force. 

Brazilian Jiu-Jitsu is widely popular for its effectiveness in mixed martial arts. It can be trained safely with full contact sparring virtually every session. Training methods of the BJJ fighting style involve both technical drills and rolling, which focus on perfecting specific techniques, transitions, and combinations. Rolling sessions simulate real combat situations.

FOR SCHOOL OWNERS: BRAZILIAN JIU-JITSU

Market position: Fastest-growing martial art—15-20% annual growth in new school openings. Strong demand continues, though competition increasing in major metros.

Who trains: Primarily 25-40 year old professionals. About 70% are adult hobbyists seeking a "thinking person's" martial art; 30% train competitively. Kids programs are the fastest-growing segment.

How schools operate: Typically 3-5 classes daily. Belt progression system (white → blue → purple → brown → black) with 1-2 years between early belts. Competition teams optional but can drive retention for serious students.

Key insight: BJJ schools often start with adults and add kids programs later—the reverse of TKD/Karate models. Adult students tend to stay longer once they get hooked, but the learning curve means you'll lose some beginners in the first 6 months.

Related: BJJ Belt System and Ranks | Jiu Jitsu Marketing Strategies

16. Jiu-Jitsu

Jiu-Jitsu, known as Japanese Jujutsu, is a traditional Japanese martial art focused on close-quarters combat, grappling, and submissions. The origins of Jiu-Jitsu date back to ancient Japanese samurai warriors who used Jujutsu during battlefield situations.

The core focus of Jiu-Jitsu is efficient self-defense through the use of leverage, timing, and technique. It emphasizes redirecting an opponent’s force to use against them rather than brute strength. The fighting style of Jiu-Jitsu enables smaller fighters to overcome larger opponents.

Jujutsu is practiced worldwide and has a heavy influence on the development of Brazilian 

Jiu-Jitsu. Jiu-Jitsu utilizes throws, joint locks, pins and immobilizations, as well as strangleholds. Techniques are practiced both in standing and ground positions. Training in Jiu-Jitsu involves partner drills and rolling sessions. Jiu-Jitsu training methods also focus on ukemi, which refers to learning how to fall and roll safely. 

FOR SCHOOL OWNERS: JAPANESE JIU-JITSU

Market position: Often confused with BJJ, which can work for or against you. Emphasizes self-defense and standing techniques more than sport grappling.

Who trains: Adults seeking self-defense, law enforcement, security professionals, and traditionalists who prefer classical Japanese arts over Brazilian sport-focused approach.

How schools operate: Self-defense scenario training is central. Some schools emphasize traditional Japanese culture (bowing, etiquette). Often smaller schools with dedicated instructors.

Key insight: Clear positioning against BJJ is important—emphasize self-defense completeness (strikes, standing, weapons defense) vs. BJJ's sport/ground focus. "What if there are multiple attackers or weapons?" is your differentiation question.

What are Martial Arts?

Martial arts refer to a broad range of traditional and modern combat practices and systems that incorporate techniques, strategies, philosophies, and cultural aspects related to combat and self-defense. 

Martial arts are practiced for a variety of purposes, including self-defense, physical fitness, personal growth, cultural preservation, and competitive sports. Martial arts are often deeply rooted in traditions and have evolved over centuries through the contributions of different cultures and individuals. 

Training in martial arts emphasizes physical conditioning, coordination, flexibility, balance, speed, strength, and mental fortitude. All martial arts embody philosophical and moral principles that promote discipline, respect, humility, perseverance, and self-control.

How to Choose a Martial Art to Learn

Consider styles that align with individual goals, interests, and capabilities when choosing a martial arts discipline to learn. Start by identifying the objectives of different martial arts types. Different types of fighting styles emphasize self-discipline, physical fitness, competition, or personal development in varying levels of importance.

Research different martial art types and explore the philosophies, techniques, and training approaches that align with the decided objective as well as individual capabilities. For example, personal physical attributes such as strength, flexibility, or coordination align better with certain fighting styles than others. 

Visit multiple local martial arts schools, attend trial classes, and speak with instructors and students to get a firsthand experience of the training environment and teaching methods. It’s important to choose a martial art that resonates with personal goals, capabilities, and values. 

What to look for in a good martial arts school

Whether you're choosing a school for yourself or your kids—or you're an owner thinking about what students expect—here are the markers of quality:

Red flags to avoid:

  • Long-term contracts with no trial period. Quality schools let the training speak for itself. If they won't let you try before committing, ask why.
  • Belt promotions based on time or money, not skill. "Pay for your next belt" or automatic promotions without demonstrated ability undermine the entire system.
  • No transparency about credentials. Legitimate instructors can explain their training background and lineage. Vagueness is a warning sign.
  • High-pressure sales tactics. If they're pushing hard to close you today, they're not confident you'll come back after thinking about it.

Green flags to seek:

  • Free trial class offered. Schools confident in their product want you to experience it before deciding.
  • Clear curriculum structure. You should understand what you're learning and why, with visible progression.
  • Clean, well-maintained facility. Mats, equipment, and bathrooms reflect the school's professionalism.
  • Active student community. Long-term students and high retention indicate satisfaction—ask how long the average student stays.
  • Transparent pricing. No hidden testing fees, equipment requirements, or surprise costs after you join.

Questions to ask before joining:

  1. What's your instructor's training background? Who did they learn from?
  2. What does the typical student journey look like from beginner to first belt/intermediate level?
  3. How do you structure classes for different skill levels?
  4. What's included in the membership? What costs extra (testing, equipment, seminars)?
  5. Can I observe a class before committing?
FOR SCHOOL OWNERS:

This section reflects what your prospective students are—or should be—asking. Addressing these questions proactively on your website and during tours increases trial conversion. If your answers to these questions are strong, lead with them in your marketing.

Starting a Martial Arts School?

If you're considering opening a martial arts school, your choice of style(s) shapes everything from your target market to your revenue model.

Fastest-growing styles (2024-2026):

  1. Brazilian Jiu-Jitsu — 15-20% annual growth in new school openings continues. Demand remains strong, especially in suburban markets.
  2. Muay Thai — Growing steadily, particularly where positioned at the intersection of fitness and martial arts.
  3. MMA / Mixed Martial Arts — Stable growth driven by UFC visibility. Often combined with BJJ and Muay Thai under one roof.

Best styles for kids programs:

  • Taekwondo — Built for youth with engaging belt systems and after-school integration
  • Karate — Strong brand recognition with parents; "discipline and respect" positioning
  • BJJ — Kids programs growing fast; games-based instruction is key to making it fun

Best styles for adult hobbyists:

  • Brazilian Jiu-Jitsu — "Human chess" positioning attracts professionals seeking mental engagement
  • Muay Thai / Kickboxing — Fitness + self-defense combination appeals broadly
  • Tai Chi — Older adult demographic with limited competition for students

Revenue model comparison:

Style
Primary Revenue
Key Secondary Revenue
Notes
TKD / Karate
Monthly memberships + belt testing
Summer camps, birthday parties, after-school
Belt testing can be 15-25% of revenue
BJJ
Monthly memberships
Seminars, competition fees, private lessons
Less testing revenue but higher monthly rates
Muay Thai
Memberships + drop-ins
Personal training, fight prep
Drop-in model works for fitness seekers
Krav Maga
Memberships + workshops
Corporate training, certifications
B2B corporate contracts can be significant
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Choose What Makes You Happy

From striking arts like Muay Thai and Taekwondo to grappling systems like Judo and Brazilian Jiu-Jitsu, each style in this guide attracts different students and supports a different kind of school. Some lend themselves to kids’ programs and family-focused schedules, others draw in serious adult hobbyists or competitors who want more mat time and advanced curriculum.

For school owners, that mix matters.

The styles you choose influence your class structure, membership options, and how you position your school in your local market. A kids-heavy TKD program, for example, will often prioritize after-school time slots and family plans, while a BJJ or Muay Thai academy may lean into evening classes, fundamentals tracks, and competition teams.

The better your training offer matches who you want to serve, the easier it is to keep mats full and students progressing.

That’s where your systems come in. Once you’ve decided what to teach and who you’re teaching, you need a way to manage memberships, trials, belt promotions, payments, and communication without living in spreadsheets.

Gymdesk is built specifically for gyms and martial arts schools, with tools for automated billing, attendance and rank tracking, online sign-ups, and member self-service so you can focus on coaching instead of admin.

If you’re planning your mix of programs or looking to clean up the backend of an existing school, you can see how it all works by starting a free 30-day trial of Gymdesk.

Gym management software that frees up your time and helps you grow.

Simplified billing, enrollment, student management, and marketing features that help you grow your gym or martial arts school.

FAQ

Martial Arts Styles FAQs

Let's wrap with some questions and answers to sate your curiosity.

What is the easiest martial art to learn?
Boxing and Kickboxing have straightforward fundamental techniques that beginners can grasp quickly—the basics of punching and movement can be learned in weeks. Krav Maga focuses on instinctive movements and practical responses rather than complex forms or techniques that take years to develop. Tai Chi is accessible for all fitness levels and ages, though mastering its depth takes years like any martial art. "Easy to start" doesn't mean easy to master. Every martial art rewards long-term dedication with deeper understanding. The question isn't which is easiest—it's which you'll enjoy enough to keep training.
What is the hardest martial art to learn?
Brazilian Jiu-Jitsu is often cited as having the steepest learning curve. The gap between white belt and blue belt typically takes 1-2 years of consistent training, and many students quit in the first six months as they struggle to apply techniques against resisting partners. Traditional Kung Fu styles with extensive forms require years of practice to master. Capoeira demands unusual coordination, musicality, and acrobatic ability. That said, "hardest" is subjective—the martial art that challenges you most depends on your body type, previous athletic experience, and natural abilities. A former wrestler might find BJJ intuitive; a dancer might excel at Capoeira.
What is the recommended age to learn martial arts?
Many martial arts schools offer classes for children as young as four to six years old. Starting martial arts at a young age provides numerous benefits, including physical fitness, discipline, focus, self-confidence, and social interaction. Children between four and six years old typically have the physical coordination and attention span necessary to engage in structured martial arts training. Martial arts schools teaching children this young often focus on developing foundational movements, basic techniques, and introducing core principles such as respect, discipline, and self-control. 
What is the best martial art for self-defense?
For practical self-defense, Krav Maga and Brazilian Jiu-Jitsu are widely considered most effective. Krav Maga focuses on real-world scenarios with no rules—strikes to vulnerable areas, weapon defenses, and escaping dangerous situations quickly. BJJ provides control skills for when fights go to the ground, which most do in real confrontations. Muay Thai and boxing develop effective striking, and many self-defense experts recommend learning both standing (striking) and ground (grappling) skills. The best choice depends on your goals: Krav Maga for quick, practical skills; BJJ for depth and long-term development; striking arts for stand-up situations.
What martial art should I learn first?
For beginners, Brazilian Jiu-Jitsu, Karate, or Taekwondo offer structured progression systems that keep you motivated. BJJ is excellent for adults who enjoy problem-solving—it's often called "human chess" because technique and leverage matter more than size or athleticism. Karate and TKD work well for all ages with clear belt systems and emphasis on discipline. If fitness is your priority, Muay Thai or kickboxing provide intense workouts while building real skills. The best first martial art is one you'll actually stick with—try intro classes at multiple schools to see what resonates.