About Pink Pilates
- Pink Pilates is part of a chain of women-only gyms in El Paso that offers weight training, fitness classes, cycling, and Pilates.
- Pamela Yague founded Pink Pilates after the pandemic led to the closure of their local women’s gym.
- They operate four locations across El Paso to cater to different neighborhoods and serve members who want to take different types of classes.
The Problem
When Pamela launched Pink Pilates, she relied on a different software solution to manage operations. While usable at a small scale, it became clear that the software couldn’t keep up with the demands of multiple locations and a growing member base. Customer support was difficult to access, technical issues like unexpected changes disrupted workflows, and managing memberships across several gyms and studios became unwieldy.
As the business expanded, with new locations opening in response to city-wide demand, Pamela needed a reliable, scalable platform that could integrate member management, class booking, billing, and member communication, all under one roof.