Case Study

Pink Pilates Choses Gymdesk to Support Growth Across Four Locations in El Paso

Their Results With Gymdesk

  • Unified gym management for four locations that offer weight training, fitness, cycling, and Pilates.
  • Elevated member experience with streamlined booking, billing, and location-based memberships
  • Major reduction in admin workload with an all-in-one solution and accessible customer support

About Pink Pilates

  • Pink Pilates is part of a chain of women-only gyms in El Paso that offers weight training, fitness classes, cycling, and Pilates.
  • Pamela Yague founded Pink Pilates after the pandemic led to the closure of their local women’s gym.
  • They operate four locations across El Paso to cater to different neighborhoods and serve members who want to take different types of classes.

The Problem

When Pamela launched Pink Pilates, she relied on a different software solution to manage operations. While usable at a small scale, it became clear that the software couldn’t keep up with the demands of multiple locations and a growing member base. Customer support was difficult to access, technical issues like unexpected changes disrupted workflows, and managing memberships across several gyms and studios became unwieldy.

As the business expanded, with new locations opening in response to city-wide demand, Pamela needed a reliable, scalable platform that could integrate member management, class booking, billing, and member communication, all under one roof.

The Solution

Transitioning to Gymdesk was a game-changer for Pink Pilates. Gymdesk’s all-in-one system allows Pamela and her team to connect all four locations, making it simple for members to seamlessly book classes, manage their accounts, and take classes at any of their four locations.

Gymdesk's class management features make it easy for members can reserve a spot for high-demand classes like Pilates and cycling (where space and equipment are limited), while Gymdesk's centralized reporting and payroll take the guesswork out of managing and growing Pink Pilates' four locations.

Switching to Gymdesk also brought members an elevated experience thanks to the ability to manage everything—class bookings, billing, location transitions, and membership options—directly through the Gymdesk mobile app. 

As Pink Pilates grows to meet demand in the El Paso area, they'll continue to rely on Gymdesk to meet the needs of their current and future members.

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"Gymdesk is great because it brings everything together in one connected platform. Our members can easily move between gyms—like from weight training to Pilates—all through a single app."

Pamela Yague
Founder, Pink Pilates Fitness