In a world with over 205,000 health and fitness clubs, finding effective methods to stand out from the competition is crucial. One tried and tested approach to achieve this is enhancing the customer experience through fitness CRM software.

You significantly benefit from membership management software because it improves customer satisfaction and enables you to gather, store, and analyze valuable member data.

Solid fitness CRM software makes promoting your club much easier, boosting customer happiness and loyalty and improving your services to match current fitness industry trends.

If selecting the right gym and martial arts management software seems overwhelming, you’ve come to the perfect place. 

We’ve hand-picked the best fitness CRM software tailored to various organizations, from martial arts schools to fitness centers and yoga studios.

Our criteria for choosing the best fitness CRM software

Image source: Freepik

Here are the key parameters we’ve considered when looking for the best club management software:

  • Features and functionality – It includes overseeing customer interactions, tracking leads and sales, handling payments, scheduling classes, customer retention tools and attendance tracking. You need CRM software to streamline daily tasks and operate your fitness center effectively.
  • Security – Gym member management systems store sensitive information, including personal data and payment details. Pick a customer relationship management tool that prioritizes safety, offers strong encryption, data backup and recovery, and secures access controls.
  • Ease of use – Opt for a user-friendly and easy-to-navigate UI. It will help you and your team save time and increase productivity.
  • Cost-effectiveness – Running a fitness business is costly enough, so we know you need an affordable solution. Look for software that offers excellent value for money and a range of pricing plans to suit your budget.
  • Customer support – To boost member retention and loyalty, you want to resolve all issues quickly. Opt for fitness business software with excellent customer support, including phone and email, a knowledge base and user forums.
  • Pricing – It can vary significantly depending on the provider and their features. Analyze pricing plans to find the best option for your budget. Keep in mind that the cheapest isn’t always the best.
  • Integration with third-party tools – If you already use payment processors, gym marketing software and social media platforms, look for a solution with extensive integrations. It will help you save time and streamline processes.
  • Mobile access – In modern fitness studios, flexibility and mobility are essential. Ensure your gym members and staff can access the online booking system, scheduling, administrative tasks, or fitness progress.
  • Reputation – Look for positive reviews, reliability, fast query replies and a commitment to customer satisfaction.

Based on the above criteria, let’s share a list of the best gym member management software to boost your business operations.

Top Fitness CRM Software to Use This Year

Whether you run a gym, yoga studio, or martial arts school, these gym management systems will help you enhance customer experience, streamline operations, and drive your fitness business to new heights.

Let’s start with our selection.

1. Gymdesk

Gymdesk is the top-of-the-line fitness management software for gyms, martial arts studios, yoga and Pilates businesses, dance and gymnastics schools, and similar health and wellness clubs. 

With Gymdesk, you can simplify membership and billing management, streamline attendance tracking, offer a seamless POS system, and promote your business effectively with advanced marketing and customer retention tools.

Gymdesk is committed to continuous improvement by actively incorporating user feedback, leveraging inside knowledge and industry insights to provide you with the most advanced and efficient solution for your fitness club. 

If you want to get serious about managing or growing your fitness business, switch to Gymdesk today.

User rating

The average user rating for Gymdesk on GetApp is 4.8 stars out of 5, based on 105 reviews.

CRM feature description

At Gymdesk, we constantly work on upgrading our services and staying ahead of our competition. Our helpful features include

  1. Digital membership management
  2. Recurring and on-demand payments
  3. Attendance and progression tracking
  4. Product and inventory management
  5. Lead generation and nurturing
  6. Online schedule and booking management
  7. Ready-made website and online widgets
  8. Easy analytics and reporting

You can read the following articles to learn more about our CRM feature:

Other notable features

Gymdesk also helps you with:

  • Facilitating two-way communication with leads and regular members
  • Providing a staff task list for efficient workflow management
  • Streamlining the onboarding process for seamless customer integration
  • Simplifying billing procedures and reducing associated fees
  • Sending documents and waivers to leads to encourage sign-ups
  • Allowing easy booking for both leads and regular members
  • Offering check-in options for leads upon their arrival (self-check-in also available)
  • Managing automation and providing visibility into all messages sent to leads
  • Incorporating an “Invite to sign-up” button for effortless conversion
  • Enabling source attribution for effective lead tracking
  • Creating sign-up forms to capture essential information

Integrations

At Gymdesk there are several integrations you can choose to boost your operations. These include:

  • Kisi
  • Square
  • Stripe
  • Authorize
  • Wix
  • Zapier
  • Zoom

Customer support

Users highly value Gymdesk for its exceptional customer support. 

Whenever you encounter an issue or have a question, you can contact our support team and be confident that we will promptly and efficiently solve your problem. 

The available support channels include:

Pricing

You can sign up for a Gymdesk account completely free. You don’t have to share your credit card details. 

After 30 days of the trial period, you can pick one of the pricing plans that best suits your needs:

  1. Micro Gym: Up to 50 active members for $75 a month
  2. Small Gym: Up to 100 members for $100 a month
  3. Medium Gym: Up to 200 members for $150 a month
  4. Large Gym: Up to 400 members for $200 a month
  5. Enterprise: A custom plan tailored to your needs with individual pricing

Check all details on our Pricing page.

Pros

  • Easy-to-use interface
  • Advanced skills tracking
  • Customizable workout plans
  • Assessing personal trainers
  • Online and mobile platform
  • Marketing and communication tools
  • Excellent customer support

Cons

  • Limited integrations

Ready to revolutionize your fitness business? Sign up for Gymdesk today and unlock a world of streamlined management, exceptional customer support, and powerful marketing features. 

2. GymMaster

Image source: Capterra

GymMaster is a scalable fitness management software designed for gym owners to help them reach their goals. 

GymMaster streamlines business operations for fitness studios, health clubs and physical therapists. This solution also offers integrated hardware for gyms.

User rating

The average user rating for GymMaster on GetApp is 4.7 stars out of 5 based on 137 reviews.

CRM feature description

  1. Booking and managing workouts in-app
  2. Automated communication
  3. Attendance tracking
  4. Event and membership management
  5. Client profiles, reports and information database
  6. Marketing tools for lead generation

Other notable features

  • GymMaster offers hardware, such as RFID key fobs, RFID readers, tailgating systems, Bluetooth door readers and gatekeepers, for an extra cost
  • Trends and performance tracking
  • Integration with a variety of billing providers

Integrations

  • PayPal
  • Zoom Meetings
  • WordPress
  • Google Calendar
  • Instagram
  • Zapier
  • Meta for Business

Customer support

  • Phone
  • Email/help desk
  • FAQs section
  • Walkthrough YouTube videos
  • Access control troubleshooting
  • TeamViewer for resolving errors

Pricing

GymMaster provides four pricing options:

  1. Foundation – $89 per month for up to 100 members
  2. Advanced – $129 monthly for up to 400 members
  3. Professional – $209 monthly for up to 1300 members
  4. Enterprise – custom pricing for unlimited members

There is also a 10% discount available when paying yearly and a 60-day money-back guarantee.

Pros

  • Good gym POS software
  • Members can control their billing cycle
  • Customizable POD dashboard
  • Intuitive layout – mobile and member-oriented

Cons

  • Additional fees for door access and hardware
  • Backend navigation can be frustrating
  • Reporting can be inconsistent
  • Retention management software only in premium packages

3. WellnessLiving

Image source: SoftwarePundit

WellnessLiving is a club management system for wellness establishments, fitness centers and even music schools. You can use it for anything from online booking to resource scheduling to lead generation.

It provides you with all the tools necessary to manage your employees, members, tasks, sales and marketing.

User rating

The average user rating for WellnessLiving on GetApp is 4.4 stars out of 5 based on 381 reviews.

CRM feature description

  • Gamification features – loyalty programs, incentive rewards, points and leaderboard
  • Email and SMS notifications
  • Encouraging feedback from customers, which gets automatically published
  • Booking through Android and iOS apps, Facebook or directory listing

Other notable features

  • Automated workflows for business tasks – membership renewals, payments and marketing
  • Advanced gym reporting software with insights on sales, tax, visits, and more
  • A custom website automatically optimized for search engines
  • Streaming and video-on-demand classes

Integrations

  • Google Calendar
  • Google Maps
  • WordPress
  • Mailchimp
  • Meta for Business
  • Constant Contact
  • Quickbooks Online

Customer support

  • Knowledge base
  • Chat
  • Email
  • Phone
  • FAQs

Pricing

With WellnessLiving, the pricing structure is not determined by the number of clients you have but rather by the range of features you choose to access with your payment. 

It provides four paid plans:

  1. Starter – $89 a month
  2. Basic – $129 per month
  3. Business – $159 per month
  4. Enterprise – custom pricing tailored to your needs

You can get data migration and white glove onboarding free of charge.

Pros

  • Clean, visually appealing UI
  • Neat and intuitive tools
  • Functional scheduling software
  • Gamification helps boost retention

Cons

  • Less focused on gyms and studios in comparison with other wellness businesses
  • There is no free plan available
  • Customer service can be frustrating and ineffective
  • Limited customization

4. Kicksite

Image source: Capterra

Kicksite is a specialized cloud-based gym management software for martial arts centers. 

It offers a range of features tailored to meet the unique needs of martial arts schools, including comprehensive belt rank progress tracking and streamlined student promotions. 

With a strong focus on creating a positive user experience, Kicksite provides an intuitive interface that ensures ease of use.

User rating

The average user rating for Kicksite on GetApp is 4.8 stars out of 5 based on 123 reviews.

CRM feature description

  • Member portal where students can view their attendance, achievements, media library, payments and events
  • Automated emails
  • Scheduled announcements and reminders
  • Customizable communication calendar
  • Simple check-in and attendance tracker

Other notable features

  • Marketing and lead campaigns with custom submission forms, confirmation pages and follow-up emails
  • Sharable landing pages using social media, website, email, or QR codes
  • Recurring billing and invoice automation

Integrations

Kicksite has quite a big downside – the absence of third-party integrations. It means that Kicksite does not provide the ability to connect and synchronize with external tools or platforms.

Customer support

  • Phone
  • Email
  • Chat
  • Knowledge base – blog and webinars
  • FAQs section

Pricing

Kicksite provides four software-only plans based on the number of students 

  1. $49 monthly for up to 25 students
  2. $99 monthly for up to 50 students
  3. $149 monthly for up to 100 students
  4. $199 monthly for over 100 students

There is a 15% discount for customers paying annually. However, if you’re looking for a software + website option, the expenses get much higher – about an additional $200 per month for each plan.

Pros

  • Simple check-in service
  • The team is quick to resolve any reported issues
  • Easy to use and intuitive interface

Cons

  • Additional fees for integrated payment processing with BASYS
  • High price for software with a website
  • The free demo is just a 30-minute scheduled demonstration
  • No employee management options

5. Zen Planner

Image source: Capterra

Zen Planner is an all-in-one management and scheduling software for fitness clubs and similar businesses. This versatile solution caters to various organizations, including boutique fitness businesses, yoga studios, and martial arts schools.

User rating

The average user rating for Zen Planner on GetApp is 4.3 stars out of 5 based on 245 reviews.

CRM feature description

Zen Planner lets you design personalized workouts, track member performance and set up training levels. The scheduling software includes class tracking, time monitoring, calendars and automated reminders.

Other helpful features of this gym management system include:

  • Automated conversations
  • Targeted marketing campaigns
  • Attendance and progress tracking
  • Class scheduling
  • Reporting options to manage memberships more effectively
  • Member self-service

Other notable features

  • Payment processing
  • Automated billing cycles
  • Inventory management software
  • Integrated website

Integrations

  • Google Analytics 360
  • Facebook
  • Mailchimp
  • WordPress
  • Meta for Business
  • PaySimple

Customer support

  • Email
  • Phone
  • Knowledge Base
  • Chat
  • FAQs and forum

Pricing

The platform offers multiple pricing plans based on your current member count. The lowest range is $99 for up to 45 clients. The price for over 251 members is $267 monthly. There is no enterprise plan available.

Pros

  • A practical and user-friendly check-in system
  • Logbook makes it easy to track member performance
  • Training levels and advancement options

Cons

  • Outdated look and feel
  • It can be difficult to set up
  • Necessary training and onboarding
  • Quite expensive, especially for small businesses
  • There is no free demo or trial available

Conclusion: the Best CRM Software for Fitness Businesses

Don’t settle for the first fitness CRM software that catches your eye. Instead, find a system that aligns with your business needs and caters to your daily activities. 

Ensuring the software satisfies your managers, personal trainers, and regular and new members is crucial.

Regarding gym management software, Gymdesk stands as the unrivaled choice. Professionals with diverse fitness certifications, martial arts instructors, and fitness club managers trust and prefer our premium solution.

Gymdesk sets the gold standard in automating day-to-day operations such as membership and billing management and streamlining booking and attendance tracking. 

It offers a user-friendly POS system to optimize sales and payments and a feature for creating SEO-optimized websites. All these exceptional components are wrapped in a sleek and intuitive package, complemented by top-notch customer support.

Curious about what Gymdesk has to offer? Explore our extensive capabilities with a risk-free 30-day free trial. 

Create your Gymdesk account now and witness the transformative power it brings to your fitness business!

FAQs About Fitness CRM Software

What is CRM software fitness?

CRM stands for customer relationship management. It’s software designed to assist fitness businesses in managing interactions with customers, both current and potential. 

It provides valuable tools for tracking member data, handling billing, enhancing loyalty and retention, and more. 

It should also serve as gym class booking software. Some extra advantages include marketing automation capabilities and implementing a referral program.

What membership software does Planet Fitness use?

Planet Fitness has been working with ABC Fitness Solutions since 2014.

In 2023 the two companies announced that they’re extending their partnership through 2027. 

Remember that Planet Fitness has over 13.5 million memberships worldwide, so their needs are probably much different than yours.

Who is the user of the gym management system?

The users of gym management software are fitness business owners, managers, and staff members.

They are responsible for organizing the gym’s operations and customer interactions. 

Members can also use the CRM system to manage their accounts, schedule classes and personal training sessions, make payments and track their progress towards fitness goals.

What is the best gym management software for fitness clubs?

The best gym management software for fitness clubs of all kinds is Gymdesk. We offer all the essential tools of a professional CRM system. 

Sign up for a free account to ensure Gymdesk fits your needs.

What is club management software?

Club management software helps fitness studios, martial arts centers or yoga, Pilates, and dance schools organize their operations effectively. 

A great gym management software is a centralized platform for managing member information, membership details, schedules, billing and other administrative tasks.

Looking for better gym software?

We can help you run a more efficient and more profitable business.

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