The Business Model Behind a Thriving MMA Gym
Starring
Mario began his martial arts journey under the tutelage of Justin Hanlin in 2009. A co-founder of Cornerstone MMA, Mario has helped train individuals ranging from fitness enthusiasts to competitive athletes and those just looking to learn something new.
About Fit & Fight Gym
Cornerstone Mixed Martial Arts, founded in July 2019, is located in Deerfield, Illinois. The gym offers training in kickboxing and Brazilian Jiu Jitsu for adults and kids, with programs for all skill levels, from beginners to competitors. Facilities include mat space for striking and grappling classes, and a variety of training equipment. The gym is affiliated with Molinaro Jiu Jitsu and offers both gi and no-gi classes, as well as fitness-focused kickboxing sessions and dedicated competitor classes.
📍444 Lake Cook Rd #27, Deerfield, IL 60015
📞 224-284-2911
Summary
In this episode, we visit Cornerstone Mixed Martial Arts in Deerfield, Illinois, co-owned by Mario Gomez. He shares the gym’s journey from humble beginnings—moving between locations and personal training sessions—to opening a dedicated space just before the COVID-19 pandemic hit. Mario discusses how community and organization have been key to their resilience. He emphasizes the importance of structured training and building a welcoming environment for families and beginners, rather than only targeting serious fighters.
On the business side, he explains how implementing Gymdesk transformed their operations—from handling paperwork to managing memberships, class check-ins, and payments—allowing the team to stay organized and better serve their growing community.
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