Starting & Scaling a Gym (with William Watts & Chris Wojcik)

William Watts opened East Austin Jiu Jitsu and was voted Austin's best gym in his very first year. Chris Wojcik has competed—and trained—at BJJ gyms around the world, and is now opening his own. In this conversation, they get into what actually works when you're starting or scaling a gym: how to onboard new members so they stick, why it's easier to get onboarding right than to win back members who are already drifting, and the "obvious" blind spots—bad class times, cluttered websites—that end up costing gyms new members every week.

In this session, you'll hear no jargon or complicated frameworks—just two people who've built gyms from the mat up, talking through what keeps members around.