How to Start a Bootcamp for Your Fitness Business w/ Bryce Henson

Our hero today is Bryce Henson, CEO of Fit Body Bootcamp. Today, he reveals why you should start a Bootcamp at your fitness business and how to do it. He also talks about what goes into successfully promoting them. Without further ado, Bryce Henson. Alright, welcome to the Gym Heroes Podcast. Bryce, please introduce yourself to the audience and tell us a little bit about your background in fitness and business.

Bryce Henson: Hey, Josh. Thanks so much for having me on. Excited to connect with you and your audience today. My name is Bryce Henson. I’m the CEO of Fit Body Bootcamp. We’re an 8-figure international franchise with a fast growing into our fitness Bootcamp franchise on the planet. Most of our locations, hundred locations are based here in North America. I should say most are based in the States. So, 90% and then we have 10% in Canada and yeah, just a huge passion for fitness really inspiring fitness and changing lives at our core is our mission statement way more than tagline. This is who we are. This is basically what we breed and what we believe in. And just looking to make the world a better place through empowering client to take back control of their life through health through fitness and also taking back control of their I guess financial and career perspective as the evolution essential matter becoming Fit Body Bootcamp owners. So lot of value to give and like I said I’m excited to be here. Any other things please ask.

Josh Peacock: Absolutely. So, it’s in the name Bootcamp and Bootcamps were really popular a couple years ago and those sorts of trends tend to come around. People really prefer that mode of fitness. Why would a trainer or a fitness studio or even a martial arts school? Why would they look at adding a Bootcamp? How would it benefit them?

Bryce Henson: Yeah. Well, I think I’ll actually kind of tell the back story a little bit of Fit Body and how it got started because that’s a great Segway into why our model works so well. So, I’m the CEO, a newly appointed in mid-2021 but I’ve been a franchise owner since 2012. So, I basically kind of grew up in the system if you will and she’s been an absolute game changer but Pedros Coolian is our founder and he’s the true American dream story, The Immigrant Edge, His Family Escape Communist Russia in 1980, moved to Southern California, literally no financial resources. His family was diving in dumpsters for food at the very beginning. So, just a really reaffirmation of life. They’ve had the American Dream as alive and well. In any case, he just studied business and what he what he realized is he had a massive experience with fitness and decided to become a personal trainer and a very successful personal trainer at this.

This is the early 2000 and he started as a big box gym created an awesome personal training one-on-one modality type of program. Then basically launched five group personal training studios, still one on one but basically he run these studios. And then in 2008, he actually a kind of interesting time in 2007, actually sold them and they decided to become a fitness consultant because all these other personal trainers were saying, hey Pedros like I see you doing you know what you’re doing in terms of scaling your one on one business I would love to be a part of that. So, he basically went the coaching consulting route. This is right before the real estate market crash, so we had a ton of basically clients

And then the great recession hit and in 2008 of course we all know what happened which I can’t believe it’s 15 years ago. But ultimately, the people that were paying upwards of $1,500 a month for one on one personal training. They couldn’t afford that anymore. It was basically outside their needs. So he thought okay not only for his own, he actually brought his own training system back just to supplement his income especially as some of his clients couldn’t pay rent and couldn’t afford his services anymore. But he made a pivot actually from one on one training and to group training. And for his location he put it in a boot like outside in the park and he started consulting other of his clients do the same. It actually works really well because, then in a one to many session number one you can actually get your clients way better results. Because there’s benefits and challenging and that pushing in that group camaraderie.

So, from a benefit perspective you actually you can get better results from training on one on one. And then on top of that you can reduce the price from like by 10-fold, so it’s made sense from results perspective and a financial perspective. Really that’s the same methodology, those are the same reasons that someone who’s interested in martial arts or personal trainer should consider leveraging their time stop trading at one on one train doc time, dollars for hours and actually leveraging yourself so you can actually grow your business get better results and make more financial freedom.

Josh Peacock: Awesome. So what you said that it worked better and that it I led to freedom. What can you charge for a Bootcamp and how long do they typically last?

Bryce Henson: Well, from a length perspective, it’s interesting. Pedro saw this from this one-on-one personal training experience because the standard I guess modality was like a solid hour, but let’s face it. You don’t actually have to, depending on your goals. You don’t have to spend an hour at the gym for a 30-minute session with high-intensity herbal training with a stack of very intentional program. You can get twice the result in half the time 30 minutes. So, highly encourage you to look at the 30-minute model. This is what we’ve done at Fit Body Bootcamp extremely well. So, from a timing perspective that seems to be our secret sauce and again also to the caveat is you have to know your client. So, our client we call our dream client, missus Jones. She’s not a fitness athlete. She’s not trying to shave off a second to make the NFL combine in her 40 yard dash. She’s looking to lose 40 pounds get fit felt feel better herself. Probably actually doesn’t love working out, but she knows she needs it so again because that’s the type of dream client that we attract that’s also why 30-minute sessions are super effective

In terms of the first question actually, there’s two parts of that. I forgot the first question. I hate the second. What was the first one I get? Apologies.

Josh Peacock: How much can you usually charge for a bootcamp?

Bryce Henson: Oh yeah. So, it varies and of course, it varies on your market and then specifically on the quality of your offering and typically what we teach are new owners coming through. We have founding member rates which then after you get a base of 100 members, you increase those rates because there’s always kinks in the system especially as you launch. Because just organically or both organically and through intentionality, your pro should develop and get better for the first 12 months, during the first 12 months of you launching. But on the front end we charge for our founding numbers upwards $150 a month. Then once the Bootcamp is established, we charge upwards of $200 a month. And then we also have we just launched a Bootcamp+ which is really a nutrition, a mid-tier nutrition coaching option which we charge another $60 a month on top of that.

The only caveat to that I kind of laid out in months because that’s typically what the average business owner kind of can wrap around their head but about two years ago in early 2021 so not quite. We made the pivot to actually adjust to weekly payments instead of monthly. So, I just gave you the exact monthly amounts, but if you actually divide that into four point three because there’s four point three weeks in a month on average. You’ll get the weekly rate which ranges from anywhere $32 upwards of $45 a month and then Bootcamp+ is more on top of that. But that seemed to be a price point that works really well. Again, you have to market and position yourself as the expert as someone who’s going to solve a problem, so there’s definitely a lot more to the story than just basically [08:02][Inaudible] at a price point, but if you can create the right results, connect with the right message to the right avatar, and basically 08:07][Inaudible] those results, that’s the price point that you can really charge profitably.

Josh Peacock: Nice. So, when, they’re paying $150 a month, is, is there like a set number of days they come in during the week, or is there like a set, this bootcamp is for three weeks or four weeks, and how does that work? Does it do they roll in to from one Bootcamp to another or is Bootcamp just go on a revolving basis?

Bryce Henson: Yeah great question. So, two answers there. For a normal bootcamp offering which is what we just discussed. It’s actually unlimited sessions. So vast majority of our studios here at Fit Body Bootcamp are open 6 days a week. Monday through Friday both morning and evening sessions and then Saturday mornings. And basically with any membership a client can come in unlimited. So upwards of 6-times a week if they desire. Now, we don’t typically recommend that, definitely not for the first-time client coming in. 3 workouts per week is kind of a standard staple that we coach on but some clients have more aggressive goals and that could actually even scale to 4, 5, maybe even 6 times depending on the person but they do have unlimited.

Now, the other answer to that question is through the last few years, we actually brought on one of our franchise partners out in Definitely, Alabama. It’s named Stephen Hadley. He created a program called Fit Body Forever which is the background of certifications, the Functional Aging Institute to PhDs in Indiana and this program is targeted towards mature adults. So, ages from 60 plus and with that program, Fit Body Forever, it’s really the foundation, the workouts, the functionality are very close to actual normal Bootcamp. I would say it’s scaled down intensity to about 75% of what a normal bootcamp is. And for that program, it’s more small group training so because we have the small group training component to it. There’s a limited amount of spots.

We actually set some memberships either 3 times a week or four times a week but that’s also because it’s not only the clientele but it’s really from a structural perspective it’s more small group training and bootcamps want more large group training. So, if you just look at the economics if you only can fit a small amount of person you have to limit them per week. But if you can train numbers of 40 clients and your normal bootcamp program, we highly encourage you to give them full access.

Josh Peacock: Cool. So, you kind of touch a little bit on stakes. The way the program is set up, that’s going to dictate how many people you can let in the program at a given time and how many people can be in the space that you’re using. What else goes into putting together and executing a bootcamp?

Bryce Henson: Ooh, that’s a great question. Now, if you’re two different things, if you’re talking to someone who just kind of off the streets. Like I’ve had a passion for fitness, fitness changed my life. I want to start this. The answer is going to be very different than if you have a karate studio, you have some sort of studio where you can just incorporate this type of offering. Obviously, the ladder is going to be logistically much easier because you’ve already done a lot of the infrastructure work already. I’m going to speak to the person who’s basically had this awesome transformational fitness just like I did back in 2007. I grew up in the Midwest. Great place. Amazing people but not necessarily fitness capital of the world.

So when I moved to LA which was exciting. The palm trees, the blue skies, the beaches but also the plastic capital of the world. Insecure, 21 years old, far from home, 3,000 miles away from friends but most importantly didn’t have fitness in my life. Once I went through my own Transformation, I realized, oh wow, this would by incorporating health, recording, fitness, circuit training, and nutrition and coaching and accountability can rapidly change someone’s life. I had this idea of vision for my own studio and that’s really how my story came about. And many entrepreneurs and many fitness professionals very similar. In that particular case, I mean, you have to understand leadership first and foremost which is interesting.

If I could tell myself to in early 2012, Bryce, I know you’re excited about coaching. I said excited nutrition about you’re excited about getting your clients results all very very important. But especially if you want to grow, you want to add trainers, you want to actually have an organization in the empire versus you just being a one-man show. You need to invest in leadership skills. You also have to invest in operational skills so making sure that you can onboard your clients, offboard your clients, just the rules and the systems and the guidelines you go through. You have to have a good understanding of marketing. You have to understand first and foremost who your dream client is. Most businesses make this huge mistake.

They see, okay, I have a product of a I want to offer the market. I’m going to create the service and product and then now who I who I go sell it to, it’s actually the opposite. You have to figure out who do you want to serve first? Do you want to serve 40-year-old women that need to lose 40 pounds? Do you want to serve a 60-year-old person who’s a maturing client that just wants more functionality to play with their grandkids? Do you want to train a 21-year-old body builder that’s looking for the next show? All fitness but very different type of people and ultimately you have to understand that from a marketing perspective so that all your marketing messaging can connect and then, of course, you have to have a good understanding of sales. How to basically convert your leads to full-time customers.

So, from a skill set perspective, that’s it and from a logistics perspective, you have to know your market, you have to make sure that your dream client, there’s enough people in your area from a demographic perspective. You have to understand real estate, how to put an expressor of interest with a landlord, you have to understand or at least know how to hire a general contract to build out. So, it’s not rocket science. I always when I get overwhelmed like I’m sure you and the rest of your audience does with just human nature. I think of like Elon Musk. I mean, this guy is building massively world organizations like Tesla and SpaceX.

Friends, we’re not putting rockets and people in the outer space. So, at the end of the day, it’s complex but it’s doable. A guy like me, if a guy like me can figure it out, a guy like you can but I just share this with you Josh and your audience just because there’s definitely a lot of movie parts and those are some foundational things and happy to detail anything else further.

Josh Peacock: Yeah, that’s a really good overview of what goes into it. You have to learn and this goes and if you already run a gym or you run a studio or a school or whatever. You realize really fast that your skill as an instructor whatever it is that you did to get into that. Usually as a technician as they say. That’s not going to take you that far. So you’ve got the good product down but that doesn’t matter if you can’t get people in with marketing and then convert them with sales. So, one of the things I’m interested in what goes into promoting a Bootcamp. Are there any specific channels that seem to work well often? I know this can be market dependent but are you running ads? Are you putting out flyers, referrals, what are you seeing with your franchise members?

Bryce Henson: Totally. Well, I’m going to give you two conflicting answers. Any and everything, you need to explore all different basic marketing channels. However, you really have to understand who your dream client is first and if your dream client is on TikTok, then you go to TikTok. If they’re on Facebook, you go to Facebook. If your client is not scrolling on TikTok or Facebook, then you got to go offline. So at the end of the day, its first knowing who your avatar dream client is. Like super detailed even better than they know themselves in terms of their pain points but specifically where is their attention going. I love Russell Brunson who’s a mentor from a far from mine and also as with Gary Vaynerchuk who big markers, Josh that you follow and know on. But their message is, you don’t have to actually create traffic, you just have to basically figure out where the traffic is and then throw out your fishing pole and basically bring in the leads that way.

So, really all this is to say is you have to understand your market first. Let’s work with very well with us for Fit Body Bootcamp. Facebook, Instagram, those are two marketing channels that are Dream Avatar definitely at YouTube has been really successful and this is a new initiative launching. So, you have to have a good digital presence for sure and things change with time so that it’s important to basically plugged in, have a good traffic buyer who understands marketing demographics. So, whatever message you can create can put that message out, but digital media mean it has to be a staple of your marketing. Those three platforms specifically are staple of our marketing efforts. Email marketing is the name of the game in terms of actually you know creating sales. So we use Facebook and Instagram and YouTube to actually track leads but the big call to action in marketing is you need to bring them away from those channels on your email list.

There’s a lot of the sales happens on your email list. So that’s the other marketing channel. In the last channels, you should have a very strong referral program. Because the end of the day no matter how great you are and how great you message or your market or you market your messaging outwardly in in terms of these channels. Those are cold leads and cold traffic. What I mean by that versus warm traffic is say you go out to a party one night and then you just see a pretty girl and then you walk up to her and you introduce yourself to her. You’re like, hey, I don’t, I think we’ve met my name’s Bryce etcetera. Hopefully she’s going to have a good reaction, but she doesn’t know you. She doesn’t like you. She doesn’t trust you. Like her dukes are up a little bit trying to okay, who is this guy?

On the opposite side of the coin, if you walk, if you had a friend of that girl that you have talked to, you’re talking to your friend and like, hey, would you mind introducing to that girl? She’s super cute. So, your friend Melissa kind of like, yeah, come along. Walks up to the girl, says like, hey, Sally, this is my buddy Bryce, yada, yada, yada introduction. All of a sudden, Sally’s like, she might still have a resistance but ultimately she the know, like, and trust factor is way more there because that warm introduction. Really Josh and audience, my message to is actually the difference between cold traffic marketing in terms of social media channels and digital which are super important. You need those but versus a warm channel or a warm introduction which is that example of the introduction. If you have a strong referral system.

So, we have what’s called the refer and earn program at Fit Body. It’s a structured program. We provide incentives and bonuses to make it really easy for our members to refer their clients to us. They get credit. They get bonuses. They get prizes. So, it’s a win across the board but you should have really to put a bow on this a strong digital marketing presence including your social media platforms, a strong email marketing presence including your email marketing with valuable content with opportunities to buy whatever program you’re selling. And you should have a third strong referral-based program and that honestly is the most effective but it’s kind of a chicken and egg category. You need to build up a decent base of clients first before you can really exploit your bootcamp with the referral system.

Josh Peacock: Right. Referrals are awesome because it’s not just that you have an introduction by Friends, somebody that the other person trusts. But when someone refers to their business, they’re usually doing a little bit of selling for you too. They’re trying to convince them to come in, they’re giving their testimony of how what they’ve been experiencing so they’re getting them excited as well and so by time they get into the place to check it out, they’re much more likely to sign up. Because people trust their own people and they trust what they say. You could say all the same things to them. You can say it even more articulate with all the science and everything behind it but it probably would not be as effective as a friend saying it to them and the way that they say it.

Bryce Henson: Totally, and it’s funny. We talk about this actually more and I live from a client perspective from a training perspective calling the parent voice. And you parent out there, you’re going to know this a million percent is when you tell your kid one thing and you tell them when you’re blue in your faith but if someone else, their aunt or uncle, some other mentor tells them the exact same thing. They’re like, oh my gosh, that’s just how we’re wired as human animals if you will like to basically go into the parent voice. And that’s really this, that’s what it is from parenting or child perspective and why that outside advice works so well and Josh to your point that’s why from a referral perspective that outside feedback that referral works so well.

Josh Peacock: Nice. Yeah. That’s a really important thing to understand as a business owner.

Bryce Henson: Yeah, and actually for you the last question or the next question. The last thing I want to reinforce on this is when you talk about price points that because comes full circle. Really that’s the whole warm strategy referral strategy is dependent on your running awesome sessions. You’re getting great client experience. You’re giving awesome results and overall on a great experience. Because if you’re having a trouble an issue with referrals and you have a good referral system in place, it means that you’re not basically delivering enough value for your client to put their name on the line because your point, they do come presold. They’re excited but they have to be excited first and foremost.

You have to make sure that you look under the hood and make sure that you’re providing awesome client experience. Because when you do, they will sell your program at to your point a million percent. If they don’t, then, the concern is, let’s face it, they’re putting their name on the line. And the last analogy I use is if you go see like a mediocre movie, you’re not going to go to your buddy and be like, oh my God, you got to go see that. You’re going to be like, if they ask you, you’re like, I don’t know because at the end of the day, you’re putting your own name on the line, your reputation. If they go invest 3 hours to be at that movie between movie and drive time and it wasn’t a great experience, it looks bad on you but if that movie was awesome, they’re going to be coming to you and be like, oh my God, Bryce, thanks so much or Josh, thanks so much introduction.

So, really to put a bow on it. Everything we just talked about cold traffic, warm traffic, the referral strategy works except well. But you have to make sure in order for that referral strategy to work that you’re providing an awesome client experience.

Josh Peacock: Absolutely. I used to teach martial arts and when I started I did like a straight very traditional programs like something out of a Kungfu movie. You have to hold your horse dance and it’s painful and everything has to be perfect. It just wasn’t that fun and most of the classes are teaching were for kids. I shifted and started doing more fun stuff. What I found was that the kids had way more energy. The technique actually up. It wasn’t like at the detriment of their skill or their progression. Then the parents, a lot of the parents would just stick around like I had an unusual amount of parents that would stay and watch because parents sometimes often would just drop the kids off.

They’ll do the thing and they’ll come back. And a lot of them would stay around because they were entertained watching the what was going on the mat, their kids doing all the crazy stuff and the instructors, me and the other instructors interacting with the kids. Our referrals went up from that point. Like before it was kind of like they liked us and it was kind of fun. But then once the energy got up on the mat and the kids were having tons of fun and it was loud and energetic. That’s when the parents got passionate. There’s a few and I have in mind I remember really even just hearing them at events they would show up to us with events and they would talk to people sometimes, because they just love what we did. You can’t do that if you don’t have a really tight really well run program and great instructors and trainers that run it.

Bryce Henson: Amen. That’s a perfect point to validate that. So, thanks for sharing.

Josh Peacock: Yeah. Okay. So, how often can you run Bootcamps and I’m asking this from the perspective of somebody who maybe their whole business isn’t Bootcamps. They run a studio or like a martial arts school. Is it something that you do like every other month or every few weeks or on a rolling basis like do you have any thoughts on that?

Bryce Henson: Yeah. I mean, my experience is just from a continuation program. Now, marketing programs we have start and end dates, but from a systematic approach perspective, I think long term, you’re going to create a better program, you’re going to dial in it more. If it’s a continuous program, if it’s not just a start and stop because continuation, it gets results. So, I would recommend trying to find a certain time in your day and maybe, for example, our Fit Body locations, our whole studio is our focus at Bootcamp. So, we have 4 or 5 sessions in the morning, 4 and then 4 or 5 on Saturday morning. But if you have a karate studio or some other place, that’s obviously not feasible. But could you find one 30-minute block like in your morning and then one 30-minutes block in your afternoon either before or after your other modalities if you will.

That you can fit in a Bootcamp consistently and even it’s just one session in the morning, one session in the evening and then, one on Saturday morning, I think you’ll have a lot better success long term. Your program will get better. You’ll have more opportunity for your team from a consistency perspective especially from a referral perspective, your program will definitely grow with time and also too, you want to make sure to do those clients a solid who are basically joining in your program and not so they have to leave 6 weeks or 8 weeks after that would occur. So, I would look to be creative.

As an example, we did this for our Fit Body A Forever program which I referred to earlier. Being Fit Body Bootcamp is our primary focus. What we realized is, I mean, we’re stacked through normal training sessions before and after work which is our most you know I guess desired times from our clients. But our maturing adults and population many even retired or have flexible schedules that are in the 60s even late 50s, 60s, and early 70s. So we have a time spot late after or should be late morning that our normal Bootcamp session is finishes right about 9:00 or 9:15 so it’s done before 10 o’clock every day Monday through Friday. But then a few times a week we’re able to insert Fit Body Forever at a 10 o’clock or 11 o’clock session to cater those clients who typically aren’t work. So that’s another example just from a logistical infrastructure we have to be creative on but that models work really well.

Josh Peacock: Awesome. So what goes into, this is actually a two part question. So when you are hiring someone for a Bootcamp an actual bootcamp studio. What goes into training instructors for them for that? Let’s just start there. What goes into training those instructors? Can anyone do it? Do you need to have a CPT or something like a certain background? What are you looking for?

Bryce Henson: Yeah, great question. I mean anyone can do it. It’s a trainable skill just like talking, like learning, like listening, like speaking. So, anyone can do it. But it takes number one passion. Like you could be the best technical trainer in the world. But if you don’t love connecting with people, it’s a people business first and foremost. So I think there’s something to be said and as I use as an example. Great guy. Just set some internal problems like we all do. But my most credentialed trainer, 4 year kinesiology degree. Multiple CPT certificate certification credentials. The list goes on, had a very hard time connecting with people. So, he knew all the movements. He knew in a program workouts but at the end of the day, didn’t really connect well.

So, I always like I default to, I can train anyone who loves people, who is a passion about fitness, those are the wrong ingredients that I need. As long as I have those raw ingredients, then, it’s up to you as the owner. It’s up to us as our franchise be able to provide a strategy if you will to basically guide them through training and success. To that point, we have a Fit Body Bootcamp certification which is baseline as well as your CPR and AED certification. And then, we do look for, especially as our facilitators are full-time coaches, a more national creditization certification like a National Academy of Sports Medicine or Ace. Those are important to understand the functionality of human movement connect chain, but I would say the practical experience on the mats are going to be way more impactful.

For us here at Fit Body Bootcamp, we the twelve-week onboarding, new coaches onboarding program. So, there’s curriculum on a 12-week basis. We actually have them take a step ladder approach. So, first few weeks, they’re just shadowing and then from there, they basically become a four coach which is we have two types of coaches that we run. We have a mic coaches on the mic providing energy and leadership. The four coaches correct in form. So, after a few weeks then they basically become four coach and then they graduate up to the mic coach if you will. So, it’s a systematic approach with different lessons with different missions on a weekly basis and then also get them on film. Then part of their weekly meeting with their leader is to basically go through that film. What worked and what didn’t.

Honestly by watching game film, we learn this from really big sports people like Tom Brady. Can you imagine Tom Brady and Bill Belichick in the run of Botox Super Bowls, never watching game film? Holy smokes. Like what are the first thing you do on Sunday evening they watch the film. What do we do well, what do we need to prove on? And that’s the reason that we incorporated it’s been massively successful. So, our job we say this running joke everyone’s going to suck at first that’s just human nature of doing something different and unique. But our job as leaders and coaches of our new coaches is to take that suckage factor from here all the way to shrink it down so that way they have a lot of metrics and guidance. We ramp them up those 12 weeks and after the 12 weeks, the job’s not done. The evolution’s not done, but that’s a really strong foundation than for future growth. So, really that’s what we look for. That’s the type of training that we provide and the raw ingredients that we really need to develop a successful coach.

Josh Peacock: Yeah, it’s a really approach to developing coaches. I really like the video feedback. One of my hobby horses is like learning theory and pedagogy and things like that. And video, I think it’s a form of augmented feedback but it’s really powerful for helping people to correct what they’re doing instead of just being given verbal feedback from another coach to actually see what they’re doing and then reflect upon what’s working and what didn’t work. Because if you can help them discover it or guide them in their discovery, the learning is going to be more impactful and the change in their behavior and that front is going to be more persistent. Than if you just keep hammering the verbal feedback into them which is kind of more of the traditional method of coaching people.

Bryce Henson: Josh, incredible plan. I didn’t really do a good job articulate. Thank you so much and honestly, that makes the training and a feedback session way better because it’s one thing you’re just hearing that verbal from your lead and really double down this point because I’ve seen it. I’ve lived it for the last few years. It’s a way of their thing, especially when you do coaching workshops. We have them record their video prior and we actually get them out with a buddy. We put a couple on screen. Those who are brave to basically volunteer and they learn way more from just watching their own video being like, oh my goodness, this is what I look like. It takes the burden off you and it increases the receptiveness of the feedback.

So, couldn’t agree with more and I really want to double down that point because that’s another incredible value of the process. The last thing I want to kind of showcase as well is we’ve been in franchising for a long time we’ve built this system out it wasn’t always like that. I hired crunches back in early 2012, 13-14 without this systematic approach and we learned and many situations went well a lot did not go well at all. So no, this has been an evolution and also too and a little shameless plug for a franchise. A reason that you partner with the franchise, because like Fit Body Bootcamp because we’ve taken the legwork and all that learning curve out through our trials and errors.

Josh Peacock: Absolutely. Okay, so the second part of that question. So, when you have trainers, people that are in the training fitness industry, they have an idea of programming, they have an idea of how to do certain exercises. What about a martial artist that wants to start a Bootcamp to help attract more people into the school? Is there a train that you recommend for that since they don’t have, they won’t be going through a franchise instructor program presumably? Should they get a CPT? Should they get a group exercise certificate? What do you recommend?

Bryce Henson: Yeah, great question. Again, the value of the structure franchise, we kind of have that built in. If you don’t in what I say built in not only structured workouts programming and then also we have what’s called the Workout Builder. Which is a proprietary software that we created that basically set the framework for the exercise. It still gives the coaches flexibility and creativity because what we found coaches still like the coach. They still like the program and if you take all that creative I guess of availability off their plate. They feel a little handcuffed mechanical like they’re teaching someone’s workout.

So I think there’s an opportunity for creating some guidance and structure but also still having that coach put their own spin on it. It works out really well. It translates a lot better to the client perspective. But say you didn’t have that. Say you’re a martial artist. What I would say, I mean yes you can get a group training certificate and those are valuable, but I wouldn’t say that’s going to be the end all be all. That’s almost like the star of your knowledge and I would say try by fire. Like go join a couple group training studios at your big box gyms. Kind of see what you like. See how that flow goes. Get some experience outside that and then YouTube is an incredible tool for actually just collecting workouts. Especially if you’re a martial artist where you know, you’re going to be doing maybe two Bootcamps a day, one in the evening, one in the afternoon, ton of clients to begin with.

I mean, don’t feel like you need to reinvent and reengineer this incredible training modality. I mean, if you spend a solid two months of like R&D getting a certification watching YouTube, dropping in a local group training center. You can actually create a good catalog of workouts that you can basically create and replicate every 90-day period and have a good sustainable approach. Of course, then, big picture if you’re thinking, okay, I really want to ramp this up. You’re going to have to get more sophisticated with that, but I that’s a really good first step just to kind of get things going and you’ll have a lot of results and fun with it as well.

Josh Peacock: Excellent. Cool. Well that was awesome. That was information dance. Is there anything you’d like to plug? Where can people find you?

Bryce Henson: Great question. One if you’re a client interested in losing weight and you know gaining more confidence and interested in being open to trying the Bootcamp. Fit Body Bootcamp is the way to go. You can find our website would be the easiest way to find us at “Fitbodybootcamp.com” and you can reach out to a local studio and basically sign up there. And if you’re interested in actually becoming a franchise owner, you can also call us that link as well. There’s an opportunity for ownership. And then lastly I would love to continue to serve you and your audience Josh. All my social media handles are the same, whether it’s Facebook, Instagram, or LinkedIn. You can find me at “Real Bryce Henson” not to be confused with Fake Bryce Henson. So that’s where you can find me and I would love to continue to stay in touch.

Josh Peacock: Cool. Well, thank you for coming on. Thank you for your wisdom and I hope we can do this again sometime.

Bryce Henson: Yeah, you got it Josh. It was a pleasure Appreciate you and your time.