Gym Member Retention Calculator
Estimate how many members are at risk of quitting—and how much revenue you could lose if they do.
This gym retention calculator uses your current member count, churn rate, and pricing to estimate how many people may be on their way out over the next 60 days, plus the annual revenue tied to those members.
Use it to pressure-test your current systems for tracking attendance, spotting disengaged members, and following up before they cancel for good.
How to use this tool
This calculator works best when you plug in realistic numbers from your gym, even if they aren’t perfect.
- Enter your current active members: Use the number of people who are currently paying you, not total sign-ups all-time.
- Add your monthly churn rate: If you’re not sure, divide the number of cancellations last month by your total active members for that month, then multiply by 100 to get a percentage.
- Include your average membership price: Use the average monthly rate across all memberships, including discounts and family plans.
- Select how you track attendance and follow up: This helps you understand how your current systems impact risk and what to improve.
Once you’ve added your details, the calculator will estimate how many members are likely at risk and the annual revenue tied to those members.
You can download or email the results to share with your team and use them as a starting point for your retention plan.
Understanding your results
Your results highlight two big numbers: how many members are at risk of quitting, and how much revenue you could lose over the next year if nothing changes.
The “at-risk members” estimate is based on your current churn rate and member count, projected over the next 60 days. The “annual revenue at risk” multiplies those potential cancellations by your average membership price to show just how expensive churn can become when it compounds month after month.
You’ll also see how your churn compares to industry benchmarks, including average-performing and high-performing gyms.
If your annual churn is higher than those benchmarks, it’s a sign that you may not be catching disengaged members early enough or following up consistently when someone stops showing up.
Use these results to audit your systems: how you track attendance, how quickly you notice when someone disappears, and whether you have a repeatable process for re-engaging members before they cancel.
Even small improvements—like automating missed-visit alerts or standardizing your follow-up messages—can significantly reduce churn and protect the revenue this calculator shows as “at risk.”
Gym Retention FAQs
Most gyms see annual churn around 25–35%, which means they lose roughly a third of their members each year. High-performing gyms usually keep churn closer to 15–20% annually.
The calculator uses your inputs to estimate your annual churn rate and show how it stacks up against industry averages, so you can quickly see whether your gym is on track or losing members faster than competitors.
The tool takes your total active members, monthly churn rate, and average membership price, then projects how many members are likely to quit over the next 60 days if nothing changes. It multiplies those potential cancellations by your average price to estimate annual revenue at risk.
This helps you understand the real financial impact of churn and why tightening up your retention systems can be worth tens of thousands of dollars a year.
Once you know your at-risk members and revenue at risk, the next step is building systems that keep members engaged: tracking attendance automatically, flagging members whose visits are dropping, and following up with timely check-ins before they cancel.
Tools like Gymdesk make this easier by combining attendance tracking, automated messaging, and member profiles so you can consistently re-engage disengaged members and lower your churn over time.