Gym Owner Statistics: The State of Gyms, Member Trends, and Usage Data
Mindblown: a blog about philosophy.
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How Much Do Gyms Spend on Marketing?
The fitness sector is seeing a resurgence, with gym check-ins increasing as people become more interested in their health and wellness. This has created an ultra-competitive environment, with a gym on every corner, all fighting over membership. To stand out, you’ve got to have a strong marketing campaign. That takes money. But how much? According…
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How to Open a Gym in Australia
When I opened the doors to my gym in Melbourne’s outer east, I was operating on a mix of adrenaline, exhilaration, and that special kind of panic that sets in when you’ve thrown your life savings into a business venture. I still remember the smell of the fresh rubber mats, the slightly crooked logo decal we…
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10 Instagram Ads Tips to Reach More Gym Members
Instagram can be one of the most effective marketing channels for fitness businesses. Think about it. Instagram is a highly visual platform so you can showcase your gym and fitness routines. Instagram has over 2.35 billion active users monthly, too. Of that figure, you’re bound to find some fitness enthusiasts. So, you already have the…
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How to Start a Cheer Program
Are you interested in starting a cheer program within your gym? Maybe you want to learn how to open a cheer gym? Perhaps you have a few members who have mentioned their love for cheer, and you want to provide them with even more value to keep them as members. Or maybe you have a…
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7 Promotion Ideas that Bring in Gym Members
The new normal that gyms exist in post-pandemic makes the boom times prior to 2020 seem like a distant memory. Times are much tougher now. The United States is officially in a recession and people are making cutbacks. But there’s also a bright side; after two years of COVID, people are more conscious than ever…
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What You Can Learn from Club Pilates as a Pilates Studio Owner
Imagine having 1 million students. How would that change your Pilates business? This isn’t a pipe dream. According to Statista, Club Pilates is the largest Pilates brand globally. They have more than 1,650 studios globally, operating on four continents. Approximately 13 million people practice Pilates worldwide, a number that continues to grow year after year.…
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Choose the Right Insurance Policy for Your Gym
All businesses carry some level of risk, but fitness studios and gyms are at higher risk for unexpected situations. When we invite customers into our gyms to work out, there is always a risk of injury. Plus, gym equipment can be expensive and hard to replace. To protect the assets of your business, it is…
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Martial Arts Advertising Ideas to Effectively Grow Your Dojo
In the fiercely competitive martial arts industry, effective advertising is the linchpin to attracting new students, retaining existing ones, and establishing a robust digital presence. As martial artists increasingly turn to online platforms for information and inspiration, martial arts businesses must adapt their advertising techniques to effectively connect with their target audience. This article delves…
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Email Marketing for Gyms: Ultimate Guide
With all the different forms of targeted social media marketing that are available to gym marketers, email may seem archaic and outdated. Nothing could be further from the truth. Unless you are fully utilizing email as the backbone of your internal and external marketing, you’re going to struggle to survive in the gym business. It…
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Top Gym Accounting Software for Gyms
When you are busy running the day-to-day gym operations while finding ways to increase your gym membership in a competitive market, it’s easy to ignore your gym accounting. If you try to save on costs by relying on the good old MS Excel or Google Docs for gym bookkeeping, you will make far costlier mistakes…
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