Gym Owner Statistics: The State of Gyms, Member Trends, and Usage Data
Mindblown: a blog about philosophy.
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Investing in a competition team and your gym’s reputation
High level competitors in any sport have a gruelling training regiment. That might seem incompatible with the inclusive feel of most martial arts schools, where everyone is encouraged to join and train to the best of their physical abilities. Does it make sense to invest in a competition team and training that would exclude most…
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Get More Membership Sign-ups from Your Martial Arts Trial Programs
The first rule of sales is to get the product into the customer’s hands. And if you run a service-based business like a martial arts school, the only way to get your “product” into your customers’ hands is to let them try your service. Trial offers are an effective method of driving more people into…
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The Many Benefits of Teaching Private Classes
Private classes are an excellent way for students to get personal, customized instruction, and for instructors to generate additional income to supplement group classes. However, many gyms do not offer private lessons, for various reasons. In this article, I will tell you why you should be teaching private classes regularly, how your students will benefit…
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The Science of Warm-Ups – How To Make The Most Out Of Every Training Session
As many gyms are currently shutdown due to the COVID-19 pandemic, many instructors are using this time to re-evaluate their curriculum. Much of the focus will likely be on technical instruction, but there’s another aspect that is often overlooked – warm-ups.
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Feature Update: Enhanced schedule and session booking
For the last several weeks we’ve been working on enhancing the gym schedule feature based on user feedback, as well as adding a completely new feature to allow members and visitors to book sessions, such as private lessons, through the gym website. In this article we’ll give you a quick tour of the new features…
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The Secret that Builds 6-Figure Martial Arts Schools
…without selling out, watering down, or becoming a McDojo Effectively marketing your martial arts school doesn’t mean you have to sell out like a McDojo or burn through tons of capital you don’t have. Unfortunately, dojo owners tend to shy away from professional marketing techniques because they perceive them to be shady, dishonest, and manipulative. …
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How “Variable Practice” Builds Better Martial Arts Skills, Faster
Can curriculums and lesson plans be too structured? The question might seem absurd. In the old days, instructors would teach random techniques without rhyme or reason, making it difficult to learn a system and dramatically slowing progress toward mastery. So when structured curriculums came along, martial arts instruction was revolutionized and learners unquestionably benefited. But…
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How to Motivate Martial Arts Students to Keep Training
As instructors, we want our students to show up consistently, try their best, and put the work in. But there’s the problem: Students sign up for classes and then drop like flies. With student attrition rates so high, how do you motivate students to stay and put the work in? During my time studying Teaching…
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How an Ancient Greek Philosopher Can Help You Make Killers on the Mat
What makes a good instructor? Charisma and character aside, most people will say a good instructor is very detail-oriented or is a detailed communicator or doesn’t let you get away with poor form. Students appreciate the high standards, and instructors pride themselves. And, after all, detailed instruction intuitively feels like high-value instruction… But what if…
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5 Reasons you should be using social media for your gym
Social media has pervaded our daily lives to the degree that you’ll be hard pressed to find a member of your gym who doesn’t use it at all. Over 90% of young adults (18-29) and 2/3 of all Americans, use social media in some way. Sites such as Facebook, Twitter and Instagram provide you with…
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